The promotion drove impressive results both on the digital and brick-and-mortar fronts. Overall, the campaign served over 124,000 impressions. The Facebook Display portion of the campaign earned 527 ad clicks, and the Boosted Posts campaign reached over 16,000 unique social media users in and around the Fort Wayne area. Additionally, the campaign saw over 4,100 interactions with the boosted posts and 42 new Facebook page likes.
The sweepstakes received 200 entries, which meant the promotion produced over 1,000 unique visits to the restaurant prior to the drawing. Additionally, the sweepstakes landing page helped build a robust email list to retarget future pub-goers with ongoing ads and emails with more deals from Fort Wayne’s Irish gem.
JK O’Donnell’s owners reported that sales were up 14% in January and 7% in February, with longtime patrons returning to support the pub, as well as customers bonding over the shared anticipation of the contest results.
In the end we were able to help a client celebrate their 10th anniversary while increasing sales and growing their customer base. Plus, we had one VERY happy guest.