Our Leadership

The Asher Team of Advertising & Marketing Experts

  • Tom Borne
    CEO
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    The key to our unprecedented growth and expansion? Tom’s ability to juggle. He deftly manages operations, keeps everyone laser-focused on strategic direction and, somewhat surprisingly, still makes himself available to every client. Tom is an Indiana University graduate with a master’s from the School of Public Environmental Affairs.

  • Kara Kelley
    President
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    Kara joined Asher in 2007 after having spent six successful years at a highly-respected San Francisco-based public relations agency where, among other things, she honed her skills as an imaginative thinker and decisive problem solver. She quickly rose to become a key member of the Asher management team. And, in 2014, was named one of Fort Wayne’s “40 under 40” business leaders who are making a difference at their job and in their community. In 2016, Kara was named president of Asher.

    Kara is regarded as one of the country’s leading retail franchisee experts and has been a driving force behind an impressive period of sustained growth with long-term client Subway® restaurants. Kara’s vision and leadership are respected and in demand at the corporate level. And franchisees across the country have come to rely on her keen marketing insights. Kara is an astute team builder who works tirelessly to grow her clients’ business and the Asher brand.

  • Anthony Juliano
    VP, General Manager
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    Our resident marketing and social media strategist, Anthony has a streamlined approach to work: find the right strategy, the right message and the right channel to reach a specific audience. Anthony has completed two master’s degrees. He’s taught college classes. Run five marathons. And he’s just getting started.

  • Kelly Gayer
    VP, Creative Director
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    This is actually Kelly’s second term as Creative Director at Asher. During his first, successful 10-year run he rose from Art Director to the helm of the creative department. His entrepreneurial spirit led him to strike out and found Smartguys Advertising & Design. We had to have him back. So, in 2012, we bought his agency.

  • Dan Schroeter
    VP, Creative Director
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    A native Detroiter, Dan worked at McCann-Erickson and Bozell before becoming Creative Director of the $500 million Dodge national retail account at BBDO. His work has been honored in the London International Awards, the Kelly Awards, New York Festivals, National ADDY Awards and the Detroit CADDY Awards.

  • Jill Brown
    Senior VP, Media Director
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    As a 20-year veteran of the media wars Jill keenly manages Asher’s media team. She applies her expert talents in local, regional, national and international media on behalf of all of our clients. Jill continually educates herself to stay current in the complicated nuances of an ever-changing media landscape.

  • Karen Richter
    VP, CFO
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    She may be unlike any CPA you’ve met in that she has a personality. Of course. Karen is also the sound voice behind each and every tough decision we make at Asher. She considers timing, opportunities, risks, goals and, of course, the costs while ensuring Asher makes smart business and monetary decisions.

  • Margaret Davidson
    VP, Strategic Development
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    A skilled manager who’s leading the charge in our Indianapolis office. Margaret polished her advertising skills at MZD Advertising, where she rose to become an agency Partner. She was the CMO at the Indiana State Fair before joining Asher. Margaret is a past president of the Indiana Federation of Advertising Agencies.

  • Steve Morrison
    VP, General Manager
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    The latest addition to our leadership team, Steve is the force behind the strategies and marketing plans developed for our West Virginia clients. His diverse skills include a strong background in financial services, retail, industrial and food service advertising. Steve holds a BA in journalism from West Virginia University.

  • Brandon Wolf
    Director of Digital
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    As Director of Digital, Wolf oversees our team of web and social media geeks to create winning digital advertising campaigns for our clients. Skillfully navigating the electronic landscape is a cinch for a guy who once sailed an actual tall-masted ship across the Great Lakes.

Our People

We come from far and wide. Armed with amazing skill sets. Valuable experiences. And unique personalities.