April 29, 2022

Where Web Portals and Franchise Marketing Meet

There are thousands of marketing agencies across the country that specialize in marketing for clients. There are far fewer that specialize in marketing for clients with franchises across the country. Franchise marketing is a specialty at Asher, one we’re especially familiar with and experienced at doing.

Over the years, we’ve found that working with franchise operations is both rewarding and challenging. On the plus side, we get to work with and form relationships with dozens of independent franchisees who need our help. On the more challenging side, the scale of the work required is often much larger due to the large number of franchisees. This was especially apparent when it came to a web portal project.

We are sharing this case study to shed light on not only what we do, but to also illustrate how working with franchises is unique.

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May 7, 2020

Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

User experience design (UX), the process of crafting a user’s experience of a product or service, is critical to every industry, but it serves a special place in healthcare. People might be ill or distressed when visiting a provider’s site, which means any hidden or misplaced information could result in a lost prospective patient, and a lost opportunity to demonstrate your expertise and credibility.

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April 14, 2020

Asher Custom Web Portal Solution

Running a business can be difficult, but asset management shouldn’t be. In between managing employees, vendor relationships, and day-to-day operations, you don’t have time to waste searching around for files hidden away in personal folders and Dropbox accounts. You need to have your company’s key information not only centralized, but secure, intuitive, and accessible for all parties in this increasingly remote world.

To help you focus on running your business rather than pouring hours into organization, we’ve made it easy for you to house all your internal content from educational materials to sensitive documents. Our developers have built a customized web portal to streamline communications, facilitate workflows, and strengthen the community between your company and users in a personalized way.

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June 17, 2019

Top 3 Things to Fix on Your Website

When the goal of a campaign is to drive traffic to (and conversions on) a website, we need to ensure that the website is optimized so our campaign can deliver optimal results.
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December 10, 2018

Website Basics for Business Owners

As we reach the year end of 2018, many of you savvy business owners are already considering ways to improve your marketing reach for next year. A great way to accomplish this is to ensure your website is doing its job. If you currently lack a website, well, there’s your step one! Now you might think a flashy-looking site will draw the most attention (and please don’t use Flash), but that’s prioritizing the “sizzle” over the “steak.”
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