November 2, 2016
Worth a Thousand Words: The Rise of the Visual Internet
November 2, 2016
Worth a Thousand Words: The Rise of the Visual Internet
For four years, I worked for the nation’s second largest hardware store co-op, with 3,600 stores around the world. As e-commerce manager, it was my job to build and maintain each store’s online identity and work with owners and managers to tell their stories online. When I would ask them to share what made them different, I usually heard long, detailed accounts of their history—how, for example, their father’s father started a business that survived for 30, 40, or 50 years. While all these stories were great, they did little to nothing to increase sales or bring people into the store.