October 28, 2017

We Remember Tim

Asher’s founder Tim Borne passed away yesterday after a hard-fought battle with cancer. Tim proved all the doctors wrong, beating the odds for months, and spent his final days with his wife Ann and his daughters Kate and Christine. Tim was 71.

This is a sad time for everyone who knew Tim, but we are bolstered by the memory of his inimitable spirit and leadership. There would be no Asher without Tim Borne, of course, but—even more importantly—our lives would not be the same if we hadn’t met him.

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September 18, 2017

Maximize Your Media Mix

Over the past several years, we’ve seen a sharp shift in how people consume media, with traditional media being eroded by its digital counterpart. “Must-see-TV” mentality is a thing of the past, replaced by on-demand and time-shifted viewing. TV is, indeed, everywhere, anytime. If you miss the Thursday-night lineup on NBC, you can watch it later online or via DVR. We still want to watch our favorite television shows, but now we can watch them on our own schedule.
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June 30, 2017

Rethinking HTML5: Updates on Digital Predictions for 2017

In my hot take from last time, I prophesied that HTML5 use would decline:

“HTML5 animated ads don’t necessarily have a better CTR (click-through rate) than static ones. They also take longer to produce, so their ROI needs to rise accordingly.”

We’ve been watching our HTML5 performance closely, and while the sample size is limited the data is pretty clear. Here are stats from a sample campaign – I won’t name the client, but let’s just say they’re a national QSR brand specializing in sandwich artistry.

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April 4, 2017

Smart(er) Cookies

When a local Girl Scout council asks you to help sell a million boxes of Girl Scout cookies, you say yes. The Girl Scouts of Northern Indiana-Michiana set this goal every cookie season, and this year they surpassed it by 200,000 boxes. Asher enjoyed creating and executing a social media strategy just as much as eating the “samples” of the new S’mores cookie. We helped GSNI-M reach over 338,000 potential customers on Facebook, an increase in audience reach of 306% over last year. Through backend analytics we gained insight into what type of user engages with GSNI-M and what type of content triggers engagement. The campaign’s success translated into more cookies sold and a few lessons learned.

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March 30, 2017

Asher Accepts ATHENA Award

Asher Agency is honored to be selected as the recipient of the prestigious ATHENA Organizational Award, sponsored by Greater Fort Wayne. Asher President Kara Kelley accepted the award at a presentation on March 29, 2017.

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