December 26, 2016
December 26, 2016
Asher Digital Team’s Predictions for 2017
2017 is bound to be a big year for advertising – and with a new year comes new trends. Here’s what Asher’s Digital Team thinks is coming – or leaving – in 2017.
November 2, 2016
November 2, 2016
Worth a Thousand Words: The Rise of the Visual Internet
For four years, I worked for the nation’s second largest hardware store co-op, with 3,600 stores around the world. As e-commerce manager, it was my job to build and maintain each store’s online identity and work with owners and managers to tell their stories online. When I would ask them to share what made them different, I usually heard long, detailed accounts of their history—how, for example, their father’s father started a business that survived for 30, 40, or 50 years. While all these stories were great, they did little to nothing to increase sales or bring people into the store.
August 21, 2015
August 21, 2015
Use Twitter to Tighten Up Your Writing
A consultant once told me that “tighter is righter.” A handful of well-chosen words provides so much more power than paragraphs that endlessly spool on and on and dilute themselves.
As a guy who writes advertising slogans and headlines, I’ll tell you right away that a powerful one-line headline trumps anything I can do in the descriptive copy to follow. If I can’t punch through the clutter and noise and commandeer your attention with a three-word statement, then whatever wonderful language I employ in describing the product is moot, because you’ve already moved on. Luckily for me (and the many others who make a living by churning out words) modern social media is a perfect whetstone to sharpen our verbal tools.
July 15, 2015
July 15, 2015
I hate the word “curation” as it applies to social media. It elevates the act of sharing other people’s content to a level it doesn’t deserve.
To be clear, I do see value in occasionally alerting your connections to content of value, regardless of the origin. Part of the equation of being a thought leader is getting out of the way when someone has said something better than you ever could and promoting ideas beyond the audience the author would be able to reach on his or her own. The key word in that sentence, however, is “part.” It should be a small addition to your social media strategy, not Your Entire Social Media Strategy.
Read More
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.