July 14, 2023
“Twitter-killer” or passing phase? An overview of Threads
July 14, 2023
“Twitter-killer” or passing phase? An overview of Threads
While Elon Musk was preparing to challenge Mark Zuckerberg to a cage fight, the Meta CEO was creating something that may prove to be a knockout punch to Twitter.
Threads, the so-called “Twitter-killer,” launched earlier this month, quickly became the fastest app to one million users, and then became the fastest to 100 million. And while its future may be uncertain, Threads is definitely worth some attention in the near term. Here’s an overview of the platform, why it has had such a meteoric rise, what might be on the horizon, and how brands should respond.