July 14, 2023

“Twitter-killer” or passing phase? An overview of Threads

While Elon Musk was preparing to challenge Mark Zuckerberg to a cage fight, the Meta CEO was creating something that may prove to be a knockout punch to Twitter.

Threads, the so-called “Twitter-killer,” launched earlier this month, quickly became the fastest app to one million users, and then became the fastest to 100 million. And while its future may be uncertain, Threads is definitely worth some attention in the near term. Here’s an overview of the platform, why it has had such a meteoric rise, what might be on the horizon, and how brands should respond.

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May 30, 2023

A Balanced Approach Brings Innovative Solution

Even if you haven’t needed medical care lately, you most likely know that we are in the midst of a nationwide nursing shortage. Hospitals, physician offices and other healthcare facilities are struggling to find and maintain nursing staff – something that isn’t expected to change anytime soon. In fact, the shortage is likely to grow. According to the Indiana Hospital Association, the state will need approximately 5,000 additional nurses by 2031 just to keep up with growing demand.

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May 5, 2022

What Education Brands Should Know About Social Media in 2022

Reaching people online is a must in today’s world, especially in the education industry. Social media is one means to that end, whether you’re a higher educational institution, tutoring business, or another type of education-focused business.

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February 1, 2022

Top 4 Digital Marketing Tips for Political Campaigns

While it may seem like we just got out of one election cycle, the next one is already ramping up. One of the first places you may notice this is on social media. While you might think of political advertising only as television and radio ads, social media is also filled with political ads. And, it’s not only national or state-wide campaigns on social media. Local candidates running for mayor, city council, prosecutor, school boards and other positions also turn to social media to get their campaigns up and running. However, there’s a lot more to digital marketing for political campaigns than just posting a picture with a quote. If a candidate isn’t careful, he or she could get shut down entirely for not following the rules.

At Asher, politics is in our DNA. Our founder, Tim Borne, started Asher as a political agency and helped dozens of campaigns. Eventually the focus shifted to advertising and marketing in general, with politics continuing to be a factor. In fact, 30 years later, Asher is still involved with many political campaigns, including individuals running for office at the local and state level, as well as finding support for particular policies or initiatives. Asher also works with several government agencies throughout the U.S. Read More

November 16, 2020

Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
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