May 5, 2022
May 5, 2022
What Education Brands Should Know About Social Media in 2022
Reaching people online is a must in today’s world, especially in the education industry. Social media is one means to that end, whether you’re a higher educational institution, tutoring business, or another type of education-focused business.
February 1, 2022
February 1, 2022
Top 4 Digital Marketing Tips for Political Campaigns
While it may seem like we just got out of one election cycle, the next one is already ramping up. One of the first places you may notice this is on social media. While you might think of political advertising only as television and radio ads, social media is also filled with political ads. And, it’s not only national or state-wide campaigns on social media. Local candidates running for mayor, city council, prosecutor, school boards and other positions also turn to social media to get their campaigns up and running. However, there’s a lot more to digital marketing for political campaigns than just posting a picture with a quote. If a candidate isn’t careful, he or she could get shut down entirely for not following the rules.
At Asher, politics is in our DNA. Our founder, Tim Borne, started Asher as a political agency and helped dozens of campaigns. Eventually the focus shifted to advertising and marketing in general, with politics continuing to be a factor. In fact, 30 years later, Asher is still involved with many political campaigns, including individuals running for office at the local and state level, as well as finding support for particular policies or initiatives. Asher also works with several government agencies throughout the U.S. Read More
November 16, 2020
November 16, 2020
Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar
With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
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August 30, 2019
August 30, 2019
Amplifying Your Cause Branding Efforts Via Social Media
Utilizing social media for cause branding efforts is a great way to show an organization’s community commitment. Sharing your team’s participation and philanthropy will generate goodwill and positively drive your brand’s reputation.
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December 26, 2018
December 26, 2018
Predictions for 2019 in Ad tech
Now that the back-to-the-future shoes are a reality, we predict these trends will impact the ad world:
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.