October 24, 2023

Direct V Indirect Marketing

Today, people are exposed to around 10,000 advertisements every day. That amount is astounding. As a company, how do you compete with the 9,999 other businesses reaching out to your prospects? Better yet, how do you determine what form of advertising is the best for your company? Answering this question can serve a great deal in beating out the competition and, most importantly, attracting and retaining your consumers. While marketing takes place in hundreds of different formats, they are grouped into two categories: direct and indirect marketing.

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May 30, 2023

A Balanced Approach Brings Innovative Solution

Even if you haven’t needed medical care lately, you most likely know that we are in the midst of a nationwide nursing shortage. Hospitals, physician offices and other healthcare facilities are struggling to find and maintain nursing staff – something that isn’t expected to change anytime soon. In fact, the shortage is likely to grow. According to the Indiana Hospital Association, the state will need approximately 5,000 additional nurses by 2031 just to keep up with growing demand.

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October 24, 2017

Direct Mail Doesn’t Have to Be Boring: How We Used Creative and Practical Thinking to Make a Client’s Vision an Affordable Reality

 

Asher was asked to create a dynamic direct mailer for our client RJE Business Interiors to highlight five of their newer creative office solutions. When this project was brought to me as the print production manager at the agency, it had been concepted and designed by our creative directors, and I was tasked to move forward with production research and gathering estimates for the project.

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