December 26, 2016
December 26, 2016
Asher Digital Team’s Predictions for 2017
2017 is bound to be a big year for advertising – and with a new year comes new trends. Here’s what Asher’s Digital Team thinks is coming – or leaving – in 2017.
September 30, 2016
September 30, 2016
CAN A PERSON AGE 20 YEARS IN JUST THIRTY SECONDS?
That was the critical question Asher faced on a recent television commercial shoot for SUBWAY® Restaurants.
September 27, 2016
September 27, 2016
Advertising Awards Don’t Matter
Sure they don’t.
That’s why, last year, agencies submitted over 40,000 entries to the Cannes Lions International Festival of Creativity.
The American Advertising Federation’s three-tiered award program – called the ADDYs – generated another 40,000 entries. And, that’s just two of the big ones.
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February 17, 2016
February 17, 2016
Mind the Gap: Adapt Your Marketing Expenditures to Match Changing Consumer Behavior
There’s a phrase that aptly describes the disconnect between where today’s consumers spend their time and where marketers spend their money: it’s called the “eyeball-to-spend gap.” And it could mean the difference between effectively and efficiently reaching your audience with ad dollars or wasting those dollars on channels that aren’t getting enough eyeballs on them.
February 4, 2016
February 4, 2016
Building Audience Models in Digital Advertising
As a digital media buyer and planner, you are faced with a new challenge every time you receive a media requisition in your inbox. Twenty-plus years ago, buyers and planners were limited to media mixes that included TV, radio, print, and out-of-home. Along came the internet and with it a whole new approach to advertising. The internet has made it more important than ever to know your audience before you plan a campaign. The slightest bit of information can mean the difference in reaching exactly who you need to… or not.
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