December 10, 2020
December 10, 2020
Digital Tactics for Banks and Credit Unions
As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.
May 12, 2020
May 12, 2020
Adjusting media plans is a way of life for marketing agencies. Besides balancing reach, frequency, and budget constraints, media professionals stay attuned to market conditions as they develop and rationalize their media mix, the collection of advertising mediums for a campaign. Despite the meticulous nature of media plans, some were bound to get swept up by the recessionary waves of COVID-19 crashing against the marketplace.
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April 28, 2020
April 28, 2020
Advertising Trends and Strategies for Brands During and After COVID-19
From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.
March 30, 2020
March 30, 2020
How COVID-19 Is Affecting Media Consumption
I’m working from home. In the background I’m listening to the 4th Disney+ streaming session of Frozen 2 of the day. Media consumption has changed in my house in the last few weeks. We’re streaming all day long–Disney+, YouTube, Netflix, Amazon Music, and Pandora. As people are hunkered down in their homes working remotely, caring for children, or suddenly unemployed, the way they are consuming media and the amount of media they’re consuming is changing.
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March 26, 2020
March 26, 2020
What marketers need to know now
Written by Anthony Juliano and David Goode
Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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