November 27, 2023
November 27, 2023
More Asher Agency clients are coming to us for public relations services to generate meaningful “earned media” to complement their integrated communications and marketing campaigns.
Earned media coverage can be worth its weight in gold as third-party validation is deemed newsworthy.
October 24, 2023
October 24, 2023
Today, people are exposed to around 10,000 advertisements every day. That amount is astounding. As a company, how do you compete with the 9,999 other businesses reaching out to your prospects? Better yet, how do you determine what form of advertising is the best for your company? Answering this question can serve a great deal in beating out the competition and, most importantly, attracting and retaining your consumers. While marketing takes place in hundreds of different formats, they are grouped into two categories: direct and indirect marketing.
May 30, 2023
May 30, 2023
A Balanced Approach Brings Innovative Solution
Even if you haven’t needed medical care lately, you most likely know that we are in the midst of a nationwide nursing shortage. Hospitals, physician offices and other healthcare facilities are struggling to find and maintain nursing staff – something that isn’t expected to change anytime soon. In fact, the shortage is likely to grow. According to the Indiana Hospital Association, the state will need approximately 5,000 additional nurses by 2031 just to keep up with growing demand.
July 8, 2022
July 8, 2022
The State of Traditional Media: Traditional Media and Governmental Rules
How much time have you spent scrolling today? While millions of us spend countless hours engaging with our phones, it’s easy to think digital is the only advertising that matters. However, traditional media – any form of mass media that was available before the advent of the Internet – continues to play a substantial role in marketing today. This is particularly true of certain industries, such as government agencies.
However, working with traditional media isn’t as easy as just buying some air time and calling it a day. It’s much more complicated than that, especially when it comes to government advertising, which comes with particular rules, regulations and recommendations that call for experienced media pros.
December 10, 2020
December 10, 2020
Digital Tactics for Banks and Credit Unions
As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.