July 8, 2022

The State of Traditional Media: Traditional Media and Governmental Rules

How much time have you spent scrolling today? While millions of us spend countless hours engaging with our phones, it’s easy to think digital is the only advertising that matters. However, traditional media – any form of mass media that was available before the advent of the Internet – continues to play a substantial role in marketing today. This is particularly true of certain industries, such as government agencies.

However, working with traditional media isn’t as easy as just buying some air time and calling it a day. It’s much more complicated than that, especially when it comes to government advertising, which comes with particular rules, regulations and recommendations that call for experienced media pros.

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December 10, 2020

Digital Tactics for Banks and Credit Unions

As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.

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May 12, 2020

Clarity amid Chaos: Channel-by-Channel Analysis of COVID-19’s Impact on Advertising Now and in the Future

Adjusting media plans is a way of life for marketing agencies. Besides balancing reach, frequency, and budget constraints, media professionals stay attuned to market conditions as they develop and rationalize their media mix, the collection of advertising mediums for a campaign. Despite the meticulous nature of media plans, some were bound to get swept up by the recessionary waves of COVID-19 crashing against the marketplace.
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April 28, 2020

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

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March 30, 2020

How COVID-19 Is Affecting Media Consumption

I’m working from home. In the background I’m listening to the 4th Disney+ streaming session of Frozen 2 of the day. Media consumption has changed in my house in the last few weeks.  We’re streaming all day long–Disney+, YouTube, Netflix, Amazon Music, and Pandora.  As people are hunkered down in their homes working remotely, caring for children, or suddenly unemployed, the way they are consuming media and the amount of media they’re consuming is changing.
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