Posts in Media category

Clarity amid Chaos: Channel-by-Channel Analysis of COVID-19’s Impact on Advertising Now and in the Future

Clarity amid Chaos: Channel-by-Channel Analysis of COVID-19’s Impact on Advertising Now and in the Future

Adjusting media plans is a way of life for marketing agencies. Besides balancing reach, frequency, and budget constraints, media professionals stay attuned to market conditions as they develop and rationalize their media mix, the collection of advertising mediums for a campaign. Despite the meticulous nature of media plans, some were bound to get swept up by the recessionary waves of COVID-19 crashing against the marketplace.
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Advertising Trends and Strategies for Brands During and After COVID-19

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

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How COVID-19 Is Affecting Media Consumption

How COVID-19 Is Affecting Media Consumption

I’m working from home. In the background I’m listening to the 4th Disney+ streaming session of Frozen 2 of the day. Media consumption has changed in my house in the last few weeks.  We’re streaming all day long–Disney+, YouTube, Netflix, Amazon Music, and Pandora.  As people are hunkered down in their homes working remotely, caring for children, or suddenly unemployed, the way they are consuming media and the amount of media they’re consuming is changing.
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What marketers need to know now

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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Roofs, Runners and a Wristwatch – 3 Advertising Success Stories

Roofs, Runners and a Wristwatch – 3 Advertising Success Stories

I often claim I am immune to consumer advertising. My husband and I do not own a TV, and I rarely listen to commercial radio. Although I realize I’m being targeted with messages 24/7, I believe I can tune them out when they’re not relevant. Imagine my surprise, then, when I realized that in the past year I did make several purchases—one large and two modest—that were completely ad-driven.
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