June 9, 2016

A Logo is Worth a Thousand Words

When a business wants to refresh or a company is just establishing, one thing is critical to consider: the logo. A logo is one of the most important assets any business has. It’s literally the mark of a business, the identity, the stamp you put on everything. It should be identifiable as a small imprint on a signatory line or as large as a roadway sign. It should be recognizable at a glance and should be easily recalled when consumers are asked about it. Apple, Nike, Target, Facebook… just by mentioning their name you probably know what their logo looks like, right? That’s what you’re going for.
Read More