March 26, 2016
March 26, 2016
Asher lends strategic thinking to Children’s Medical Nutrition Alliance
Asher Agency will partner with Children’s Medical Nutrition Alliance, a national nonprofit organization whose goal is to improve the lives of patients and families dealing with digestive disorders, diseases, and other medical conditions that require medical foods and formulas to survive and thrive.
December 1, 2015
December 1, 2015
Snuffing Out Tobacco Use, One Ad at a Time
If you’re like many people, you’ve been exposed to multiple anti-tobacco advertising campaigns over the years. One that may come to mind is the Center for Disease Control and Prevention (CDC) “Tips from Former Smokers” campaign which features real-life individuals who were former smokers that now live with the diseases and disabilities from it. You’ve probably also seen gruesome, graphic approaches to try to persuade someone to quit like a smokers lungs trying to breathe or a heart struggling to beat. These ads are memorable because of their provocative content and they way they command attention.
Asher works with several health and wellness-related organizations around the country (see our work here), so while we enjoy dissecting why a particular advertisement works, it’s also part of the job. Some elements we consider when looking at anti-tobacco campaigns include the visual aesthetics, personal hook and relevance, conveying facts in a meaningful way, and memorableness.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.