November 8, 2019

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).

Read More

October 1, 2019

Public Affairs Tactics Add Value for Multiple Asher Clients

At Asher Agency, we seek to help our clients solve problems, achieve objectives or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act.

Many of our clients enjoy the multiple benefits of working with all levels of government. Our results speak volumes: grants awarded; third-party validation of products, services and programs; successful nominations of federal advisory committee members; earned media placements; social media support; and the receipt of proactive ideas from government officials.
Read More

May 14, 2019

Fitness, Nutrition, Nature Highlight Spring Progress for Asher Clients

This spring saw positive developments for three Asher clients:

• American College of Sports Medicine: today released the 2019 American Fitness Index that ranks America’s 100 largest cities. Funded by the Anthem Foundation, the index evaluates America’s 100 largest cities using 33 health behaviors, chronic diseases and community infrastructure indicators. The top 10 were Arlington, Va.; Seattle, Wash.; Minneapolis, Minn.; San Francisco, Calif.; Madison, Wis.; Washington, D.C.; St. Paul, Minn.; Irvine, Calif.; Denver, Colo.; and Portland, Ore. This is the fifth consecutive year Asher has helped secure media coverage. USA Today was the first placement, a nice way to lead off the project. You can access the full rankings and scores on the American Fitness Index website. How does your city compare?

Read More

March 12, 2019

President’s Budget Sets Tone for Federal Appropriations Season

Many Asher Agency clients are anxiously awaiting the submission of the President’s Fiscal Year 2020 budget this week — Appalachian Headwaters, Children’s MAGIC U.S., Mon Health Med Center Foundation, our higher education clients, those addressing a wide range of health needs, and others.
Read More

January 4, 2019

Will the 116th Congress hit a Wall even before it gets underway?

On Jan. 3, all 435 Representatives and one-third of the U.S. Senate were sworn in as members of the 116^th Congress.

The transition will not likely be a smooth one. A partial federal government shutdown that started at midnight Dec. 22, 2018 — largely over funding levels for a protective wall at our southern border with Mexico – looms over the new Congress. The President would like $5 billion in new funding for the wall and Democrats set sights on a number far less.
Read More