Posts in Government category

Top 4 Digital Marketing Tips for Political Campaigns

Top 4 Digital Marketing Tips for Political Campaigns

While it may seem like we just got out of one election cycle, the next one is already ramping up. One of the first places you may notice this is on social media. While you might think of political advertising only as television and radio ads, social media is also filled with political ads. And, it’s not only national or state-wide campaigns on social media. Local candidates running for mayor, city council, prosecutor, school boards and other positions also turn to social media to get their campaigns up and running. However, there’s a lot more to digital marketing for political campaigns than just posting a picture with a quote. If a candidate isn’t careful, he or she could get shut down entirely for not following the rules.

At Asher, politics is in our DNA. Our founder, Tim Borne, started Asher as a political agency and helped dozens of campaigns. Eventually the focus shifted to advertising and marketing in general, with politics continuing to be a factor. In fact, 30 years later, Asher is still involved with many political campaigns, including individuals running for office at the local and state level, as well as finding support for particular policies or initiatives. Asher also works with several government agencies throughout the U.S. Read More

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

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Advocacy Communications During a Global Pandemic

Advocacy Communications During a Global Pandemic

In just a few weeks, the global COVID-19 pandemic has had immeasurable impacts on our collective health, the economy and communications. Social distancing meant to flatten the curve of infections has led to across-the-board cancellations and postponements of in-person meetings and events that communicators and advocates rely on heavily. The pandemic has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels.
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“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).

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