May 20, 2020

Quality crews at your service: How QSRs can recruit and retain top talent (Part 1)

Recruitment and retention issues are about as old as the restaurant itself. When unemployment is low the labor pool contracts, but during an economic downturn it’s still challenging to keep an engaged team operating your restaurant. Since the COVID-19 pandemic forced QSRs to undergo drastic operational changes, recruitment and retention strategies have had to follow suit.

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April 14, 2020

Quick Service Restaurants Adapt Amid a Sudden Shift Imposed by COVID-19  

The QSR industry has had to move quickly to adjust to the new regulations imposed as a result of the COVID-19 pandemic. As states implemented stay-at-home orders and closed dine-in options for restaurants, QSR owners had to drastically and swiftly adapt in order to maximize revenue. With in-store dining sales plummeting, restaurants have switched their ad creative to promote drive-thru, carry-out and delivery specials, as well as remote ordering.

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April 4, 2020

Digital Marketing Strategies for Salons During COVID-19 and Beyond

Considering how financially and emotionally difficult it has been for salons across the country to close their doors, future opportunities might pale in comparison to the day-to-day challenges owners contend with. However, there is hope, and necessity, in the industry adapting to increasingly digital consumer habits as quickly as possible. The pandemic has accelerated the digitization of the salon space, as trends like AR try-before-you-buy hair color apps, digital consultations, and virtual events have been gaining traction for years.

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August 7, 2019

Third-Party Delivery: Dining’s Destiny or Boulevard to Bankruptcy?

Chances are that if you haven’t hopped on the third-party delivery services bandwagon, then you’re probably waiting for the smoke to clear from the food service wars. The lawsuit against Grubhub for purportedly charging restaurants for non-order calls is gasoline on the franchise fire.
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October 23, 2018

Augmented Reality adds exciting edge to marketing

Augmented Reality (AR) is one of the hottest new technologies in the marketing world. It is an enhanced version of reality created using technology to overlay digital information on an image of an object being viewed through a device, such as a smartphone camera.  AR is able to engage your target audience in an unforgettable experience, and it can capture, and more importantly keep, their attention in a unique way.
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