Posts in Franchise Co-Ops category

Augmented Reality adds exciting edge to marketing

Augmented Reality adds exciting edge to marketing

Augmented Reality (AR) is one of the hottest new technologies in the marketing world. It is an enhanced version of reality created using technology to overlay digital information on an image of an object being viewed through a device, such as a smartphone camera.  AR is able to engage your target audience in an unforgettable experience, and it can capture, and more importantly keep, their attention in a unique way.
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Asher Helps SUBWAY® Celebrate “Life’s Important Days”

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

The Quick Service Restaurant (QSR) category–especially legacy brands–had been experiencing soft sales for several years. Asher client SUBWAY® restaurants, for example, had suffered from four years of declining sales and traffic. Competitors were luring away customers and stealing market share. They were encroaching from every angle, including convenience stores and grocery stores. SUBWAY® was at a critical juncture.

The executive team at SUBWAY® identified a plan to launch an Every Day Value platform to lure back lapsed customers and increase frequency of existing customers. It was a $3.50 Sub of the Day (SOTD).
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