August 29, 2023

Franchise Marketing Challenges and Strategies

Franchises are everywhere. From fast food to hotels to hair salons, they are generous contributors to the majority of American markets. In 2022, there were estimated to be over 750,000 franchise establishments in the U.S., making up for 7.49 million of our country’s employees. They can seem attractive to aspiring entrepreneurs, as becoming a franchisee gives access to tools and training instead of having to start from square one. While the tools and training can be beginning benefits to a franchisee, there are several steps to complete for the business to become profitable. A strong variable in this is marketing. While there come many challenges to franchise marketing, there are also several strategies a franchise and franchisee can use to conquer the coming challenges of running a successful franchise.

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January 20, 2023

Franchise Marketing Strategy Ideas to Boost Your Goals in 2023

The franchise and retail industry are in a constant battle to earn more brand recognition and more customers as a result. Trusting a brand can take time but staying on the cutting edge and getting your name in front of potential and current customers is a must.

Though 2022 is coming to a close, it’s never too late to try new marketing ideas and get ahead of the competition. What makes sense to you, or even what you might believe your customers want to see or hear, may not actually be the case. It takes the knowledge and research of skilled marketing professionals, particularly in the franchise space, who bring new ideas and tactics while understanding the goals for your business.

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December 13, 2022

How to Get the Most Out of Your Franchise Marketing

If you’re in the franchise industry, you know how important it is for your messaging to be in line with your targeted audience. Understanding when, where, and how your consumers and potential customers intake media is a talent in and of itself, but learning their habits and interests is truly a work of art.

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April 29, 2022

Where Web Portals and Franchise Marketing Meet

There are thousands of marketing agencies across the country that specialize in marketing for clients. There are far fewer that specialize in marketing for clients with franchises across the country. Franchise marketing is a specialty at Asher, one we’re especially familiar with and experienced at doing.

Over the years, we’ve found that working with franchise operations is both rewarding and challenging. On the plus side, we get to work with and form relationships with dozens of independent franchisees who need our help. On the more challenging side, the scale of the work required is often much larger due to the large number of franchisees. This was especially apparent when it came to a web portal project.

We are sharing this case study to shed light on not only what we do, but to also illustrate how working with franchises is unique.

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March 10, 2021

Top Franchising Trends in 2021

It’s no secret that the pandemic has taken a toll on franchising, as demonstrated by operators who were applying for PPP loans alongside small business owners at the height of unemployment and government restrictions. However, despite how harrowing the public health crisis has been on industries of every stripe, opportunities abound in franchising. Whether you’re still adjusting to the new landscape or looking to expand your network, these are top trends to keep on your radar.

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