August 29, 2023
Franchise Marketing Challenges and Strategies
August 29, 2023
Franchise Marketing Challenges and Strategies
Franchises are everywhere. From fast food to hotels to hair salons, they are generous contributors to the majority of American markets. In 2022, there were estimated to be over 750,000 franchise establishments in the U.S., making up for 7.49 million of our country’s employees. They can seem attractive to aspiring entrepreneurs, as becoming a franchisee gives access to tools and training instead of having to start from square one. While the tools and training can be beginning benefits to a franchisee, there are several steps to complete for the business to become profitable. A strong variable in this is marketing. While there come many challenges to franchise marketing, there are also several strategies a franchise and franchisee can use to conquer the coming challenges of running a successful franchise.