Posts in Financial Services category

How banks can market digital channels to maximize customer banking

How banks can market digital channels to maximize customer banking

While many of us have come to rely on online banking in the wake of the pandemic, some customers are still reluctant to manage their finances electronically because of skepticism over security, or just not seeing any benefits over calling a branch. While maintaining the in-branch experience is important for growing your institution’s brand and profits, you want to maximize adoption for the tools that you’ve invested so much time and energy in. After all, the convenience that comes with features like automatic account transfer and smartphone deposit are useful for retention, too.

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Digital Tactics for Banks and Credit Unions

Digital Tactics for Banks and Credit Unions

As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.

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Improving customer experiences in mobile banking

Improving customer experiences in mobile banking

Amid the COVID-19 pandemic and stay-at-home orders, the demand for no-contact, convenient services are at a record high. Mobile banking is one of those services that consumers are relying on to keep their finances in order from the comfort of home. Being able to pay bills, transfer funds between accounts, deposit checks, and even apply for loans or credits cards by the click of a smart phone has become more of a necessity than a luxury.

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Finding opportunity in uncertainty: Areas banks should invest in during and after COVID-19

Finding opportunity in uncertainty: Areas banks should invest in during and after COVID-19

In the age of disrupted portfolios, accelerated digital consumption, and operational models turned on their heads, financial institutions must face this dynamic economic landscape head-on to stay profitable. In between deep cleaning and surging customer calls, key components of your business from brand reputation to profitability are left vulnerable, which makes action during this interim even more pivotal. Taking your institution’s positioning, infrastructure, and customer profiles into account, we’ll examine key topics and tactics to maximize resources for now and into the future.

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It’s Always Been a Matter of Trust: Customer Loyalty in Retail Banking

It’s Always Been a Matter of Trust: Customer Loyalty in Retail Banking

Finance is a time-worn practice, but technology has disrupted it like any other industry. As consumer loyalty shifts to the rhythm of the digital banking sea, rigid institutions will get swept up in its wake. Thus, we’ll examine the changing finance industry, with a focus on factors impacting customer loyalty towards digital and traditional banks.

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