March 31, 2022

Better Bank Branding: The importance of knowing your audience

The pandemic has touched almost every aspect of our lives, causing ripple effects across several industries. This includes banking. Americans have changed how they bank since the pandemic, relying more heavily on mobile and online banking. While this trend makes sense, it does mean banks and credit unions need to make changes not only to the products and services they offer, but also in how they speak to consumers.

Asher has been working with banks, credit unions and other financial institutions for decades. While the pandemic certainly was a unique situation, it does not change the fundamentals of marketing and communications. One of the most important aspects of consumer communications is understanding your target audience. To truly be effective, you cannot assume anything or make blanket strategies for all audience segments. To successfully communicate with consumers today, you must go deeper.

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April 30, 2021

How banks can market digital channels to maximize customer banking

While many of us have come to rely on online banking in the wake of the pandemic, some customers are still reluctant to manage their finances electronically because of skepticism over security, or just not seeing any benefits over visiting a branch. While maintaining the in-branch experience is important for growing your institution’s brand and profits, maximizing the online tools is key due to the long term investment. After all, the convenience that comes with features like automatic account transfer and smartphone deposit are useful for retention, too.

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December 10, 2020

Digital Tactics for Banks and Credit Unions

As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.

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June 16, 2020

Improving customer experiences in mobile banking

Amid the COVID-19 pandemic and stay-at-home orders, the demand for no-contact, convenient services are at a record high. Mobile banking is one of those services that consumers are relying on to keep their finances in order from the comfort of home. Being able to pay bills, transfer funds between accounts, deposit checks, and even apply for loans or credits cards by the click of a smart phone has become more of a necessity than a luxury.

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April 16, 2020

Finding opportunity in uncertainty: Areas banks should invest in during and after COVID-19

In the age of disrupted portfolios, accelerated digital consumption, and operational models turned on their heads, financial institutions must face this dynamic economic landscape head-on to stay profitable. In between deep cleaning and surging customer calls, key components of your business from brand reputation to profitability are left vulnerable, which makes action during this interim even more pivotal. Taking your institution’s positioning, infrastructure, and customer profiles into account, we’ll examine key topics and tactics to maximize resources for now and into the future.

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