June 25, 2020
June 25, 2020
Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 2)
Welcome to part two of our student recruitment and retention series! Now that you’ve done extensive market and student research, it’s time to turn those insights into action.
June 25, 2020
June 25, 2020
Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 1)
Competition for top students has always been fierce, but it is especially so in a world of risk aversion and discourse that frequently questions the value of an in-person university education. Recruiting students and minimizing attrition will only grow more difficult as the applicant pool shrinks, financial pressures mount on both the student and institutional end, and the legacy enrollment tradition weakens.
April 11, 2020
April 11, 2020
Three Critical Higher Ed Data Points—And How They May Affect Your Institution
By David Goode and Anthony Juliano
One us is the parent of a high school student, and the other is a college-student parent and adjunct faculty member. As a result, we’re experiencing firsthand the impact of the coronavirus on students and their schools—and the need for adaptation. Suffice it to say, both of us have had to be a little more lenient about how late our kids sleep in and how “early” they go to bed, and we’ve had to be more active in helping them progress with their studies than we were before COVID-19 was in our vocabulary.
December 4, 2019
December 4, 2019
Data As a Difference-Maker in Higher Education Marketing
It’s an understatement to say that these are challenging times for American higher education institutions. Overall, enrollment has declined for eight years running−and even darker days are coming. Recent graduates and major media outlets are questioning the value of a college degree. And, perhaps most alarming of all, institutions across the nation are closing their doors at an unprecedented rate.
October 23, 2018
October 23, 2018
Augmented Reality adds exciting edge to marketing
Augmented Reality (AR) is one of the hottest new technologies in the marketing world. It is an enhanced version of reality created using technology to overlay digital information on an image of an object being viewed through a device, such as a smartphone camera. AR is able to engage your target audience in an unforgettable experience, and it can capture, and more importantly keep, their attention in a unique way.
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