September 26, 2017

Getting Charged Up For A New Non-Profit

This summer, Asher was honored to help launch a new nonprofit, the Responsible Battery Coalition. Formed in April 2017, RBC is committed to the responsible management of batteries across their entire lifecycle, from resource extraction to recycling. Included are lead-acid vehicle batteries found in cars and boats, lithium-ion batteries in electronics, as well as new battery technology that hasn’t been imagined yet. Among RBC’s growing list of member companies: Honda, Ford, Walmart, Advance Auto Parts, O’Reilly Auto Parts and founding member Johnson Controls, a global manufacturer of batteries.

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April 12, 2017

Getting Involved in Government has its Benefits

We learn from our clients every day, and one higher education leader showed us the benefits of good government relations.

West Virginia Community and Technical College System (WVCTCS) Chancellor Sarah Tucker, Ph.D. testified March 15 before the U.S. Senate Appropriations Subcommittee on Labor-Health and Human Services-Education on Science, Technology, Engineering and Mathematics (STEM) education, and our agency offered support services in all phases of her testimony, communications, and logistics.
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March 20, 2017

Assisting Indiana Tech with content marketing: what we’ve learned along the way

I recently wrote about the increasing importance of content marketing and the opportunities inherent in treating your brand as a media outlet unto itself. In this post, I’m sharing an example of how Asher has helped one of its clients—Indiana Tech—with content marketing. Here’s what we’ve been working on—and what we’ve learned along the way.

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