December 4, 2019

Data As a Difference-Maker in Higher Education Marketing

It’s an understatement to say that these are challenging times for American higher education institutions. Overall, enrollment has declined for eight years running−and even darker days are coming. Recent graduates and major media outlets are questioning the value of a college degree. And, perhaps most alarming of all, institutions across the nation are closing their doors at an unprecedented rate.

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October 23, 2018

Augmented Reality adds exciting edge to marketing

Augmented Reality (AR) is one of the hottest new technologies in the marketing world. It is an enhanced version of reality created using technology to overlay digital information on an image of an object being viewed through a device, such as a smartphone camera.  AR is able to engage your target audience in an unforgettable experience, and it can capture, and more importantly keep, their attention in a unique way.
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May 15, 2018

Asher Teams with American College of Sports Medicine in Announcing 100 Most Fit Cities

Asher Agency is a leader in communicating cutting-edge healthcare and fitness news, and each May we are honored to work with the American Fitness Index team at the American College of Sports Medicine (ACSM) to release the nation’s most fit cities.

Released May 15 this year, ACSM and its partner — the Anthem Foundation — opted to rank the 100 top cities based on 33 evidence-based indicators. In the initial decade of the American Fitness Index, only the top 50 Metropolitan Statistical areas (MSAs) were ranked.

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October 18, 2017

National Seafood Month Promotes Tasty Heart Health Options

 

Asher Agency’s third year of promoting seafood nutrition hit new highs for citizen and media interest in this grassroots “heart healthy” campaign.

The September 30 Charleston SeafoodFEST we coordinated at the Capitol Market was a tremendous success, offering seafood cooking demonstrations, tastes of West Virginia-grown salmon, free Omega 3 testing, educational speakers and a variety of family-friendly activities. Our client, Linda Cornish, president of the Seafood Nutrition Partnership, was on hand to offer remarks and greet community members of all ages who participated.

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September 26, 2017

Getting Charged Up For A New Non-Profit

This summer, Asher was honored to help launch a new nonprofit, the Responsible Battery Coalition. Formed in April 2017, RBC is committed to the responsible management of batteries across their entire lifecycle, from resource extraction to recycling. Included are lead-acid vehicle batteries found in cars and boats, lithium-ion batteries in electronics, as well as new battery technology that hasn’t been imagined yet. Among RBC’s growing list of member companies: Honda, Ford, Walmart, Advance Auto Parts, O’Reilly Auto Parts and founding member Johnson Controls, a global manufacturer of batteries.

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