Posts in Education category

National Seafood Month Promotes Tasty Heart Health Options

National Seafood Month Promotes Tasty Heart Health Options

 

Asher Agency’s third year of promoting seafood nutrition hit new highs for citizen and media interest in this grassroots “heart healthy” campaign.

The September 30 Charleston SeafoodFEST we coordinated at the Capitol Market was a tremendous success, offering seafood cooking demonstrations, tastes of West Virginia-grown salmon, free Omega 3 testing, educational speakers and a variety of family-friendly activities. Our client, Linda Cornish, president of the Seafood Nutrition Partnership, was on hand to offer remarks and greet community members of all ages who participated.

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Getting Charged Up For A New Non-Profit

Getting Charged Up For A New Non-Profit

This summer, Asher was honored to help launch a new nonprofit, the Responsible Battery Coalition. Formed in April 2017, RBC is committed to the responsible management of batteries across their entire lifecycle, from resource extraction to recycling. Included are lead-acid vehicle batteries found in cars and boats, lithium-ion batteries in electronics, as well as new battery technology that hasn’t been imagined yet. Among RBC’s growing list of member companies: Honda, Ford, Walmart, Advance Auto Parts, O’Reilly Auto Parts and founding member Johnson Controls, a global manufacturer of batteries.

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Getting Involved in Government has its Benefits

Getting Involved in Government has its Benefits

We learn from our clients every day, and one higher education leader showed us the benefits of good government relations.

West Virginia Community and Technical College System (WVCTCS) Chancellor Sarah Tucker, Ph.D. testified March 15 before the U.S. Senate Appropriations Subcommittee on Labor-Health and Human Services-Education on Science, Technology, Engineering and Mathematics (STEM) education, and our agency offered support services in all phases of her testimony, communications, and logistics.
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Assisting Indiana Tech with content marketing: what we’ve learned along the way

Assisting Indiana Tech with content marketing: what we’ve learned along the way

I recently wrote about the increasing importance of content marketing and the opportunities inherent in treating your brand as a media outlet unto itself. In this post, I’m sharing an example of how Asher has helped one of its clients—Indiana Tech—with content marketing. Here’s what we’ve been working on—and what we’ve learned along the way.

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