March 10, 2021
March 10, 2021
Social Media in Higher Ed: 9 Colleges at Head of the Class
Managing social media on behalf of a college or university can be a complex, daunting task. Each facet of the institution, from to academics to athletics, demands time and attention. And during the past year, the challenge became infinitely greater as schools sought to keep students and their families informed amid COVID-19.
July 20, 2020
July 20, 2020
“Courageous” higher ed marketing in a time of crisis
There’s a quote I love from author Sharon E. Rainey—and it’s especially relevant these days.
“Through each crisis in my life,” she writes, “with acceptance and hope, in a single defining moment, I finally gained the courage to do things differently.”
The courage to do things differently. Not the “opportunity.” The “courage.”
As someone who strives to be an optimist, this quote speaks volumes to me about how a crisis can productively push us into unfamiliar territory. When circumstances are right, and if we take a bold approach, great things can happen.
June 25, 2020
June 25, 2020
Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 2)
Welcome to part two of our student recruitment and retention series! Now that you’ve done extensive market and student research, it’s time to turn those insights into action.
June 25, 2020
June 25, 2020
Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 1)
Competition for top students has always been fierce, but it is especially so in a world of risk aversion and discourse that frequently questions the value of an in-person university education. Recruiting students and minimizing attrition will only grow more difficult as the applicant pool shrinks, financial pressures mount on both the student and institutional end, and the legacy enrollment tradition weakens.
April 11, 2020
April 11, 2020
Three Critical Higher Ed Data Points—And How They May Affect Your Institution
By David Goode and Anthony Juliano
One us is the parent of a high school student, and the other is a college-student parent and adjunct faculty member. As a result, we’re experiencing firsthand the impact of the coronavirus on students and their schools—and the need for adaptation. Suffice it to say, both of us have had to be a little more lenient about how late our kids sleep in and how “early” they go to bed, and we’ve had to be more active in helping them progress with their studies than we were before COVID-19 was in our vocabulary.