July 20, 2020

“Courageous” higher ed marketing in a time of crisis

There’s a quote I love from author Sharon E. Rainey—and it’s especially relevant these days.

“Through each crisis in my life,” she writes, “with acceptance and hope, in a single defining moment, I finally gained the courage to do things differently.”

The courage to do things differently. Not the “opportunity.” The “courage.”

As someone who strives to be an optimist, this quote speaks volumes to me about how a crisis can productively push us into unfamiliar territory. When circumstances are right, and if we take a bold approach, great things can happen.

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June 25, 2020

Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 2)

Welcome to part two of our student recruitment and retention series! Now that you’ve done extensive market and student research, it’s time to turn those insights into action.

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June 25, 2020

Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 1)

Competition for top students has always been fierce, but it is especially so in a world of risk aversion and discourse that frequently questions the value of an in-person university education. Recruiting students and minimizing attrition will only grow more difficult as the applicant pool shrinks, financial pressures mount on both the student and institutional end, and the legacy enrollment tradition weakens.

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April 11, 2020

Three Critical Higher Ed Data Points—And How They May Affect Your Institution

By David Goode and Anthony Juliano

One us is the parent of a high school student, and the other is a college-student parent and adjunct faculty member. As a result, we’re experiencing firsthand the impact of the coronavirus on students and their schools—and the need for adaptation. Suffice it to say, both of us have had to be a little more lenient about how late our kids sleep in and how “early” they go to bed, and we’ve had to be more active in helping them progress with their studies than we were before COVID-19 was in our vocabulary.

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December 4, 2019

Data As a Difference-Maker in Higher Education Marketing

It’s an understatement to say that these are challenging times for American higher education institutions. Overall, enrollment has declined for eight years running−and even darker days are coming. Recent graduates and major media outlets are questioning the value of a college degree. And, perhaps most alarming of all, institutions across the nation are closing their doors at an unprecedented rate.

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