November 20, 2019

Location Data Success: Bridging the Omnichannel Gap

Who would have ever thought marketers could harness location data to target someone down to a footstep? The idea would have seemed like science fiction back in the 1950s when Nielsen sectioned the United States into a 210-piece DMA jigsaw puzzle. However, it has become second nature in advertising to modify landing pages and creative placements by location to better target our customers.

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October 15, 2019

Micro-Influencers: Endorsement in an Era of Distrust Part 2

Welcome to the second half of our mini-series on micro-influencers! As mentioned last time, since the public’s hunger for authenticity won’t lessen any time soon, micro-influencers are viable marketing resources for campaigns and businesses of any size. With the floodgates open, let’s consider the following factors in achieving the best ROI from a micro-influencer partnership.
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August 30, 2019

Amplifying Your Cause Branding Efforts Via Social Media

Utilizing social media for cause branding efforts is a great way to show an organization’s community commitment. Sharing your team’s participation and philanthropy will generate goodwill and positively drive your brand’s reputation.
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August 22, 2019

Micro-Influencers: Endorsement in an Era of Distrust Part 1

Are we watching the final days of Rome with celebrity endorsements? While cult of celebrity will likely never fade because of the human tendency to live vicariously through the elite, celebrity allure has lost ground in the digital age. These personalities are being dethroned by new faces in digital advertising: micro-influencers.

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June 17, 2019

Top 3 Things to Fix on Your Website

When the goal of a campaign is to drive traffic to (and conversions on) a website, we need to ensure that the website is optimized so our campaign can deliver optimal results.
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