April 28, 2020

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

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April 14, 2020

Asher Custom Web Portal Solution

Running a business can be difficult, but asset management shouldn’t be. In between managing employees, vendor relationships, and day-to-day operations, you don’t have time to waste searching around for files hidden away in personal folders and Dropbox accounts. You need to have your company’s key information not only centralized, but secure, intuitive, and accessible for all parties in this increasingly remote world.

To help you focus on running your business rather than pouring hours into organization, we’ve made it easy for you to house all your internal content from educational materials to sensitive documents. Our developers have built a customized web portal to streamline communications, facilitate workflows, and strengthen the community between your company and users in a personalized way.

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April 14, 2020

Quick Service Restaurants Adapt Amid a Sudden Shift Imposed by COVID-19  

The QSR industry has had to move quickly to adjust to the new regulations imposed as a result of the COVID-19 pandemic. As states implemented stay-at-home orders and closed dine-in options for restaurants, QSR owners had to drastically and swiftly adapt in order to maximize revenue. With in-store dining sales plummeting, restaurants have switched their ad creative to promote drive-thru, carry-out and delivery specials, as well as remote ordering.

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April 11, 2020

Three Critical Higher Ed Data Points—And How They May Affect Your Institution

By David Goode and Anthony Juliano

One us is the parent of a high school student, and the other is a college-student parent and adjunct faculty member. As a result, we’re experiencing firsthand the impact of the coronavirus on students and their schools—and the need for adaptation. Suffice it to say, both of us have had to be a little more lenient about how late our kids sleep in and how “early” they go to bed, and we’ve had to be more active in helping them progress with their studies than we were before COVID-19 was in our vocabulary.

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April 4, 2020

Digital Marketing Strategies for Salons During COVID-19 and Beyond

Considering how financially and emotionally difficult it has been for salons across the country to close their doors, future opportunities might pale in comparison to the day-to-day challenges owners contend with. However, there is hope, and necessity, in the industry adapting to increasingly digital consumer habits as quickly as possible. The pandemic has accelerated the digitization of the salon space, as trends like AR try-before-you-buy hair color apps, digital consultations, and virtual events have been gaining traction for years.

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