October 15, 2015
If You Want to be Successful in the Ad Business…Part One
It’s almost impossible to go it alone in advertising. It is, after all, a collaborative business.
Part one focuses on developing partnerships that evolve into friendships. Let me illustrate a game of six-degrees-of-separation for a moment.
If I asked you who John Orr Young was, the response, most likely, would be a head scratch. But if I tell you he was an agency account guy who partnered with a talented writer named Raymond Rubicam? Well, you’d most likely get Young & Rubicam.
McCann had Erickson. Weiden, of course, is inextricably linked to Kennedy. The list goes on and on. Would they have succeeded on their own? Maybe. Would they have created such lasting legacies? Maybe not.