Posts in Creativity category

Direct Mail Doesn’t Have to Be Boring: How we Used Creative and Practical Thinking to Make a Client’s Vision an Affordable Reality

Direct Mail Doesn’t Have to Be Boring: How we Used Creative and Practical Thinking to Make a Client’s Vision an Affordable Reality

 

Asher was asked to create a dynamic direct mailer for our client RJE Business Interiors to highlight five of their newer creative office solutions. When this project was brought to me as the print production manager at the agency, it had been concepted and designed by our creative directors, and I was tasked to move forward with production research and gathering estimates for the project.

Read More

Asher Collects 27 Awards for Creative Work

Asher Collects 27 Awards for Creative Work

ASHER COLLECTS 27 AWARDS FOR CREATIVE WORK –

22 IN FORT WAYNE, 5 IN CHARLESTON

 

FORT WAYNE, IND. – Asher Agency has received a total of 27 awards for its creative work. The Fort Wayne office received eight Gold and 14 Silver Awards at the annual Advertising Honors recognition ceremony held Feb. 25, 2017, and sponsored by the Fort Wayne chapter of the Advertising Federation of America.

 

“The fact that Asher won Gold in a variety of categories is a true testament to the diverse capabilities of our agency,” said Co-Creative Director Dan Schroeter. “And it really highlights our ability to creatively meet the needs of our clients’ ‘Common Problems’ — no matter what they are — with a variety of ‘Uncommon Solutions.’”

 

Read More

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

The Quick Service Restaurant (QSR) category–especially legacy brands–had been experiencing soft sales for several years. Asher client SUBWAY® restaurants, for example, had suffered from four years of declining sales and traffic. Competitors were luring away customers and stealing market share. They were encroaching from every angle, including convenience stores and grocery stores. SUBWAY® was at a critical juncture.

The executive team at SUBWAY® identified a plan to launch an Every Day Value platform to lure back lapsed customers and increase frequency of existing customers. It was a $3.50 Sub of the Day (SOTD).
Read More