Posts in Creativity category

Asher Collects 27 Awards for Creative Work

Asher Collects 27 Awards for Creative Work

ASHER COLLECTS 27 AWARDS FOR CREATIVE WORK –

22 IN FORT WAYNE, 5 IN CHARLESTON

 

FORT WAYNE, IND. – Asher Agency has received a total of 27 awards for its creative work. The Fort Wayne office received eight Gold and 14 Silver Awards at the annual Advertising Honors recognition ceremony held Feb. 25, 2017, and sponsored by the Fort Wayne chapter of the Advertising Federation of America.

 

“The fact that Asher won Gold in a variety of categories is a true testament to the diverse capabilities of our agency,” said Co-Creative Director Dan Schroeter. “And it really highlights our ability to creatively meet the needs of our clients’ ‘Common Problems’ — no matter what they are — with a variety of ‘Uncommon Solutions.’”

 

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Asher Helps SUBWAY® Celebrate “Life’s Important Days”

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

The Quick Service Restaurant (QSR) category–especially legacy brands–had been experiencing soft sales for several years. Asher client SUBWAY® restaurants, for example, had suffered from four years of declining sales and traffic. Competitors were luring away customers and stealing market share. They were encroaching from every angle, including convenience stores and grocery stores. SUBWAY® was at a critical juncture.

The executive team at SUBWAY® identified a plan to launch an Every Day Value platform to lure back lapsed customers and increase frequency of existing customers. It was a $3.50 Sub of the Day (SOTD).
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Snuffing Out Tobacco Use, One Ad at a Time

Snuffing Out Tobacco Use, One Ad at a Time

If you’re like many people, you’ve been exposed to multiple anti-tobacco advertising campaigns over the years. One that may come to mind is the Center for Disease Control and Prevention (CDC) “Tips from Former Smokers” campaign which features real-life individuals who were former smokers that now live with the diseases and disabilities from it. You’ve probably also seen gruesome, graphic approaches to try to persuade someone to quit like a smokers lungs trying to breathe or a heart struggling to beat. These ads are memorable because of their provocative content and they way they command attention.

Asher works with several health and wellness-related organizations around the country (see our work here), so while we enjoy dissecting why a particular advertisement works, it’s also part of the job. Some elements we consider when looking at anti-tobacco campaigns include the visual aesthetics, personal hook and relevance, conveying facts in a meaningful way, and memorableness.

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