March 13, 2018
March 13, 2018
Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors
The Asher Agency recently won the Best of Show Broadcast award for a television commercial called “Bubble Wrap” that was created for Physician’s Health Plan (PHP). The spot was part of a campaign created for PHP — an Indiana-based health insurance provider — that included another award-winning spot called “I Accept.”
October 24, 2017
October 24, 2017
Asher was asked to create a dynamic direct mailer for our client RJE Business Interiors to highlight five of their newer creative office solutions. When this project was brought to me as the print production manager at the agency, it had been concepted and designed by our creative directors, and I was tasked to move forward with production research and gathering estimates for the project.
February 28, 2017
February 28, 2017
Asher Collects 27 Awards for Creative Work
ASHER COLLECTS 27 AWARDS FOR CREATIVE WORK –
22 IN FORT WAYNE, 5 IN CHARLESTON
FORT WAYNE, IND. – Asher Agency has received a total of 27 awards for its creative work. The Fort Wayne office received eight Gold and 14 Silver Awards at the annual Advertising Honors recognition ceremony held Feb. 25, 2017, and sponsored by the Fort Wayne chapter of the Advertising Federation of America.
“The fact that Asher won Gold in a variety of categories is a true testament to the diverse capabilities of our agency,” said Co-Creative Director Dan Schroeter. “And it really highlights our ability to creatively meet the needs of our clients’ ‘Common Problems’ — no matter what they are — with a variety of ‘Uncommon Solutions.’”
November 9, 2016
November 9, 2016
Asher Helps SUBWAY® Celebrate “Life’s Important Days”
The Quick Service Restaurant (QSR) category–especially legacy brands–had been experiencing soft sales for several years. Asher client SUBWAY® restaurants, for example, had suffered from four years of declining sales and traffic. Competitors were luring away customers and stealing market share. They were encroaching from every angle, including convenience stores and grocery stores. SUBWAY® was at a critical juncture.
The executive team at SUBWAY® identified a plan to launch an Every Day Value platform to lure back lapsed customers and increase frequency of existing customers. It was a $3.50 Sub of the Day (SOTD).
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September 30, 2016
September 30, 2016
CAN A PERSON AGE 20 YEARS IN JUST THIRTY SECONDS?
That was the critical question Asher faced on a recent television commercial shoot for SUBWAY® Restaurants.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.