Posts in All Work category

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

The Quick Service Restaurant (QSR) category–especially legacy brands–had been experiencing soft sales for several years. Asher client SUBWAY® restaurants, for example, had suffered from four years of declining sales and traffic. Competitors were luring away customers and stealing market share. They were encroaching from every angle, including convenience stores and grocery stores. SUBWAY® was at a critical juncture.

The executive team at SUBWAY® identified a plan to launch an Every Day Value platform to lure back lapsed customers and increase frequency of existing customers. It was a $3.50 Sub of the Day (SOTD).
Read More

Asher employees give back to their communities

Asher employees give back to their communities

The old phrase “It’s better to give than receive” appears to apply especially well to volunteering.

A number of studies have shown volunteers enjoy a variety of health, job satisfaction, and professional development benefits. That’s why Asher Agency encourages its staff to support organizations that match their passions and interests. It’s not just good for the organizations we support; it’s good for us, too.

Read More

Golden opportunity: Asher helps new restaurant toast a successful launch

Golden opportunity: Asher helps new restaurant toast a successful launch

When The Golden announced the opening of its new restaurant in downtown Fort Wayne, the buzz was palpable—and with good reason. With a James-Beard-Award-nominated chef and a reputation for unique craft cocktails, the concept was well positioned to be a hit. Still, The Golden had three significant challenges:

  • How could they turn buzz into real, sustainable traffic?
  • How could they convey their points of difference while their restaurant was under construction?
  • How could they do all of this on a start-up budget?

Read More