October 29, 2021

How to Use the Power of Marketing to Recruit Talent in a Post-COVID Market

Since the pandemic, there have been seismic shifts in the way we live, learn and, especially, work.

The pandemic upended employment as we knew it. Jobs were lost, careers put on hold, new positions created and remote work became the norm. But more than anything else, people changed the way they look at employment and what they really want from a job. Employees are taking a stand for wanting more from their careers.

As a result, employers are struggling to meet hiring needs. As an employer today, you’re no longer competing against other companies in your industry, you’re competing against a new employee mindset.

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September 29, 2021

Put Student Stories at the Center of Your Recruitment Strategy

Years ago, when I was just starting my career in higher education marketing, I was preparing to lead a series of focus groups for a public college. The goal was simple: we would share some creative examples with high school students to understand what might resonate with them—and what wouldn’t.

As the date of the first focus group approached, the college’s staff and I evaluated the creative and made predictions about what would score highest with the students with whom we were to meet. I confidently selected a piece that had a clean, modern design, just the right amount of copy, and stellar photography. Also, because it featured a faculty member, I thought it would set the institution apart in terms of quality, personal attention, and career relevance.

Guess which piece finished dead last with the focus groups?

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July 13, 2021

Asher Agency Public Health Communications and Advocacy Boosts 2021 ACSM/Anthem Fitness Index

 

Crafting key messages for communications and advocacy, particularly in public health, is a core strength of Asher Agency, and once again we are honored to assist the American College of Sports Medicine (ACSM) and its philanthropic partner, Anthem Foundation as it releases today the 14th consecutive American Fitness Index®

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June 17, 2019

Top 3 Things to Fix on Your Website

When the goal of a campaign is to drive traffic to (and conversions on) a website, we need to ensure that the website is optimized so our campaign can deliver optimal results.
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May 14, 2019

Fitness, Nutrition, Nature Highlight Spring Progress for Asher Clients

This spring saw positive developments for three Asher clients:

• American College of Sports Medicine: today released the 2019 American Fitness Index that ranks America’s 100 largest cities. Funded by the Anthem Foundation, the index evaluates America’s 100 largest cities using 33 health behaviors, chronic diseases and community infrastructure indicators. The top 10 were Arlington, Va.; Seattle, Wash.; Minneapolis, Minn.; San Francisco, Calif.; Madison, Wis.; Washington, D.C.; St. Paul, Minn.; Irvine, Calif.; Denver, Colo.; and Portland, Ore. This is the fifth consecutive year Asher has helped secure media coverage. USA Today was the first placement, a nice way to lead off the project. You can access the full rankings and scores on the American Fitness Index website. How does your city compare?

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