March 26, 2021

Meet the (Female) A-Team: Asher Celebrates Women’s History Month

In honor of Women’s History Month and International Women’s Day, we want to spotlight and celebrate the strong female leadership that helps steer Asher toward success, both as an employer and agency partner. With only 11% of female creative directors across the industry, we are especially proud to have women at the helm, bucking national trends and working alongside our male colleagues to set an example for other agencies.

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March 10, 2021

Top Franchising Trends in 2021

It’s no secret that the pandemic has taken a toll on franchising, as demonstrated by operators who were applying for PPP loans alongside small business owners at the height of unemployment and government restrictions. However, despite how harrowing the public health crisis has been on industries of every stripe, opportunities abound in franchising. Whether you’re still adjusting to the new landscape or looking to expand your network, these are top trends to keep on your radar.

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March 10, 2021

Social Media in Higher Ed: 9 Colleges at Head of the Class

Managing social media on behalf of a college or university can be a complex, daunting task. Each facet of the institution, from to academics to athletics, demands time and attention. And during the past year, the challenge became infinitely greater as schools sought to keep students and their families informed amid COVID-19.

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December 21, 2020

From Off-Premise to AI: 2021 Predictions for Quick-Service Franchises

Along with many other industries, the pandemic has accelerated trends that had been gaining ground in the quick-service world, a few of which being a shrinking dine-in footprint, fully digital payment options, and hybrid restaurants with dedicated pickup areas.

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December 10, 2020

Digital Tactics for Banks and Credit Unions

As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.

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