Asher Welcomes Two New Team Members in July

Asher Welcomes Two New Team Members in July

In June Asher had the pleasure of adding two new members to our team:
Jeremy Jacobs is a Media Assistant on the AdStaff team. He is a Fort Wayne native and attended the Ivy Tech Bloomington campus. He previously worked at Choice Designs Inc. and Aetna Insurance. He is owner of JJacobs Photography and enjoys traditional hotrods and photography.

Erica Sullivan is an Account Executive on the SUBWAY® team. She earned a bachelor’s degree in public relations and rhetorical advocacy from Purdue University, and a master of healthcare administration from the University of Saint Francis. She previously worked at Parkview Health and the Embassy Theatre and enjoys yoga and gardening. Read More

What Does Mobile Friendly Mean?

What Does Mobile Friendly Mean?

Last year something happened that many had been predicting for years; mobile searches grew to over 50% of all searches made on Google. What does this mean for companies looking to be found on the web in 2016? Quite a lot indeed. It means that they need to be concerned in the event their website is not mobile friendly, as Google and other search engines now rank non-mobile friendly sites lower within their search results.

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A Logo is Worth a Thousand Words

A Logo is Worth a Thousand Words

When a business wants to refresh or a company is just establishing, one thing is critical to consider: the logo. A logo is one of the most important assets any business has. It’s literally the mark of a business, the identity, the stamp you put on everything. It should be identifiable as a small imprint on a signatory line or as large as a roadway sign. It should be recognizable at a glance and should be easily recalled when consumers are asked about it. Apple, Nike, Target, Facebook… just by mentioning their name you probably know what their logo looks like, right? That’s what you’re going for.
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Larry Wardlaw Awarded AAF Silver Medal

Larry Wardlaw Awarded AAF Silver Medal

Larry is the latest Asher employee to earn the prestigious AdFed Silver Medal, awarded to men and women who have “made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.” That basically sums up Larry’s entire career, and we couldn’t be prouder.