Digital Marketing Strategies for Salons During COVID-19 and Beyond

Digital Marketing Strategies for Salons During COVID-19 and Beyond

Considering how financially and emotionally difficult it has been for salons across the country to close their doors, future opportunities might pale in comparison to the day-to-day challenges owners contend with. However, there is hope, and necessity, in the industry adapting to increasingly digital consumer habits as quickly as possible. The pandemic has accelerated the digitization of the salon space, as trends like AR try-before-you-buy hair color apps, digital consultations, and virtual events have been gaining traction for years.

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Advocacy Communications During a Global Pandemic

Advocacy Communications During a Global Pandemic

In just a few weeks, the global COVID-19 pandemic has had immeasurable impacts on our collective health, the economy and communications. Social distancing meant to flatten the curve of infections has led to across-the-board cancellations and postponements of in-person meetings and events that communicators and advocates rely on heavily. The pandemic has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels.
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How COVID-19 Is Affecting Media Consumption

How COVID-19 Is Affecting Media Consumption

I’m working from home. In the background I’m listening to the 4th Disney+ streaming session of Frozen 2 of the day. Media consumption has changed in my house in the last few weeks.  We’re streaming all day long–Disney+, YouTube, Netflix, Amazon Music, and Pandora.  As people are hunkered down in their homes working remotely, caring for children, or suddenly unemployed, the way they are consuming media and the amount of media they’re consuming is changing.
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What marketers need to know now

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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