Put Student Stories at the Center of Your Recruitment Strategy

Put Student Stories at the Center of Your Recruitment Strategy

Years ago, when I was just starting my career in higher education marketing, I was preparing to lead a series of focus groups for a public college. The goal was simple: we would share some creative examples with high school students to understand what might resonate with them—and what wouldn’t.

As the date of the first focus group approached, the college’s staff and I evaluated the creative and made predictions about what would score highest with the students with whom we were to meet. I confidently selected a piece that had a clean, modern design, just the right amount of copy, and stellar photography. Also, because it featured a faculty member, I thought it would set the institution apart in terms of quality, personal attention, and career relevance.

Guess which piece finished dead last with the focus groups?

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PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

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Asher Agency Public Health Communications and Advocacy Boosts 2021 ACSM/Anthem Fitness Index

Asher Agency Public Health Communications and Advocacy Boosts 2021 ACSM/Anthem Fitness Index

 

Crafting key messages for communications and advocacy, particularly in public health, is a core strength of Asher Agency, and once again we are honored to assist the American College of Sports Medicine (ACSM) and its philanthropic partner, Anthem Foundation as it releases today the 14th consecutive American Fitness Index®

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How banks can market digital channels to maximize customer banking

How banks can market digital channels to maximize customer banking

While many of us have come to rely on online banking in the wake of the pandemic, some customers are still reluctant to manage their finances electronically because of skepticism over security, or just not seeing any benefits over visiting a branch. While maintaining the in-branch experience is important for growing your institution’s brand and profits, maximizing the online tools is key due to the long term investment. After all, the convenience that comes with features like automatic account transfer and smartphone deposit are useful for retention, too.

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Meet the (Female) A-Team: Asher Celebrates Women’s History Month

Meet the (Female) A-Team: Asher Celebrates Women’s History Month

In honor of Women’s History Month and International Women’s Day, we want to spotlight and celebrate the strong female leadership that helps steer Asher toward success, both as an employer and agency partner. With only 11% of female creative directors across the industry, we are especially proud to have women at the helm, bucking national trends and working alongside our male colleagues to set an example for other agencies.

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