“Courageous” higher ed marketing in a time of crisis

“Courageous” higher ed marketing in a time of crisis

There’s a quote I love from author Sharon E. Rainey—and it’s especially relevant these days.

“Through each crisis in my life,” she writes, “with acceptance and hope, in a single defining moment, I finally gained the courage to do things differently.”

The courage to do things differently. Not the “opportunity.” The “courage.”

As someone who strives to be an optimist, this quote speaks volumes to me about how a crisis can productively push us into unfamiliar territory. When circumstances are right, and if we take a bold approach, great things can happen.

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Let Asher help your medical practice lay the groundwork for telehealth success

Let Asher help your medical practice lay the groundwork for telehealth success

Healthcare is one of countless industries undergoing a sea change in operations due to the COVID-19 pandemic. Providers in all specialties were forced to adapt quickly amid shifting guidelines on essential businesses, social distancing and increased sanitation. More importantly, providers began using technology to interact remotely with patients at a much higher level than before.

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Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 1)

Enroll, retain, repeat: Student recruitment and retention strategies in higher education (Part 1)

Competition for top students has always been fierce, but it is especially so in a world of risk aversion and discourse that frequently questions the value of an in-person university education. Recruiting students and minimizing attrition will only grow more difficult as the applicant pool shrinks, financial pressures mount on both the student and institutional end, and the legacy enrollment tradition weakens.

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