June 1, 2015

New Asherites Join SUBWAY and Media Teams

Asher is pleased to announce these new staff members:

Natalie Haines joins Asher as a Media Assistant. Natalie is a native of Berne and a graduate of IPFW, where she studied business and marketing. Previously she was a chartist at Clear Channel Outdoor Advertising.

Erin Boedeker joins the agency as an Account Coordinator on the SUBWAY® team. Erin is a graduate of Bishop Dwenger High School and Purdue University, where she majored in public relations and minored in Spanish. Previously she was employed at Purdue’s Recreational Center and on the Purdue Cooperative Council, and was also an intern at Asher.

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March 10, 2015

The A-Team Adds Six New Hires

Asher is pleased to announce recently hired staff members:

Turner Watson is a copywriter in Asher’s creative department. He is a native of Mount Vernon, Ind., and a graduate of the University of Southern Indiana, where he majored in communication. Previously he was a radio music and program director.

Melanie George, a graduate of Coastal Carolina University, is an account executive. Previously she was an events manager at Marriott Corp. and in account service for two years at a Myrtle Beach, S.C., public relations and marketing firm.

Marina McQueary is a media planner/buyer. She is a Goshen native and studied art at Indiana University. Marina has worked as media director at MZD in Indianapolis, research director at Comcast Spotlight and account executive at Cumulus Radio.

Latiesha LaRue is a Media Processor. She is a Columbia City native and earned an Associate’s in accounting from Ivy Tech Fort Wayne.

Lauren Foley is a Media Assistant. She is from White House, Tenn., and earned a B.S. in mass communications with a specialization in advertising from Middle Tennessee State University.

Sharon Trew is a Media Planner/Buyer. The Nashville, Tenn., native has a B.S. in communications from Middle Tennessee State University. Previously she worked at J&A Integrated Thinking, Buntin Advertising and Standard Advertising.

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January 27, 2015

Asher Partners with Education Alliance

Asher will partner with The Education Alliance, a Charleston, W.Va., nonprofit organization whose goal is to promote a greater public understanding of and support for a strong West Virginia public education system.

The Asher team will lead a statewide public engagement initiative developing key messages at state and local levels through a variety of traditional and social media.

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November 20, 2014

Massage Envy Spa Selects Asher Agency as Marketing Partner

Massage Envy Spa, the fastest-growing franchise offering professional massage, facial treatments and improved wellness, has selected Asher to handle its traditional, digital and social media marketing for its Indiana clinics.

Massage Envy Spa, ranked as 2014’s #1 franchise by Forbes Magazine, offers skin care and massage therapy to offset conditions brought on by lifestyle stress, sports related strains and to ease the discomfort of certain medical conditions. There are more than 1000 Massage Envy locations in 49 states.

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September 10, 2014

Mayor Recognizes Asher Agency on Fortieth Anniversary

A proclamation from the office of Fort Wayne Mayor Tom Henry will officially acknowledge Thursday, Sept. 11, 2014, as “Asher Agency Day” in honor of the 40th anniversary of the marketing, public relations and advertising firm.

Asher Agency was founded in June 1974 by Tim Borne as a one-person office in the basement of the Commerce Building, 127 W. Berry St.

Now located at 535 W. Wayne St., the firm has grown to eight offices in Fort Wayne; Indianapolis; Atlanta, Ga.; Cary, N.C.; Lexington, Ky.; Oklahoma City, Okla; Charleston, W.Va.; and Washington, D.C.

The company has 63 employees serving clients in business sectors that include Quick Service Restaurants (QSR), sports and entertainment, higher education, health care, utilities and telecommunications, political campaigns, and government and public affairs. Asher is recognized as the No. 1 SUBWAY® franchise agency in the United States.

“Asher’s success has always been a direct result of our hardworking and creative staff, what we like to call ‘the Asher family,’” said Asher President Tom Borne, who is Tim Borne’s brother. “We are proud to be part of the West Central district and downtown Fort Wayne, and we are truly excited to see what the next 40 years bring.”