July 21, 2015

Asher Welcomes New Media Coordinator

Asher is pleased to announce that Yvonne Sly has joined the agency as a Media Coordinator.

The Fort Wayne native graduated from North Side High School and earned a bachelor’s degree in general studies from IPFW. She previously was employed at Ivy Tech Community College and Indiana Tech as Student Life Secretary.

In her free time, Yvonne enjoys reading science fiction and cheering the Komets hockey team.

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July 15, 2015

Asher partners with global payment solution provider OpenEdge

Asher is proud to announce it is partnering with OpenEdge, the integrated technologies division of Global Payments Inc., which is one of the largest worldwide providers of payment solutions.

The Asher team has developed a comprehensive digital media plan to not only introduce the recently rebranded division through general awareness advertising, but also to highlight its fraud-reduction technology for new EMV chip technology.

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July 15, 2015

The Great “Curation” Scam

I hate the word “curation” as it applies to social media. It elevates the act of sharing other people’s content to a level it doesn’t deserve.

To be clear, I do see value in occasionally alerting your connections to content of value, regardless of the origin. Part of the equation of being a thought leader is getting out of the way when someone has said something better than you ever could and promoting ideas beyond the audience the author would be able to reach on his or her own. The key word in that sentence, however, is “part.” It should be a small addition to your social media strategy, not Your Entire Social Media Strategy.
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June 1, 2015

New Asherites Join SUBWAY and Media Teams

Asher is pleased to announce these new staff members:

Natalie Haines joins Asher as a Media Assistant. Natalie is a native of Berne and a graduate of IPFW, where she studied business and marketing. Previously she was a chartist at Clear Channel Outdoor Advertising.

Erin Boedeker joins the agency as an Account Coordinator on the SUBWAY® team. Erin is a graduate of Bishop Dwenger High School and Purdue University, where she majored in public relations and minored in Spanish. Previously she was employed at Purdue’s Recreational Center and on the Purdue Cooperative Council, and was also an intern at Asher.

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March 10, 2015

The A-Team Adds Six New Hires

Asher is pleased to announce recently hired staff members:

Turner Watson is a copywriter in Asher’s creative department. He is a native of Mount Vernon, Ind., and a graduate of the University of Southern Indiana, where he majored in communication. Previously he was a radio music and program director.

Melanie George, a graduate of Coastal Carolina University, is an account executive. Previously she was an events manager at Marriott Corp. and in account service for two years at a Myrtle Beach, S.C., public relations and marketing firm.

Marina McQueary is a media planner/buyer. She is a Goshen native and studied art at Indiana University. Marina has worked as media director at MZD in Indianapolis, research director at Comcast Spotlight and account executive at Cumulus Radio.

Latiesha LaRue is a Media Processor. She is a Columbia City native and earned an Associate’s in accounting from Ivy Tech Fort Wayne.

Lauren Foley is a Media Assistant. She is from White House, Tenn., and earned a B.S. in mass communications with a specialization in advertising from Middle Tennessee State University.

Sharon Trew is a Media Planner/Buyer. The Nashville, Tenn., native has a B.S. in communications from Middle Tennessee State University. Previously she worked at J&A Integrated Thinking, Buntin Advertising and Standard Advertising.

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