March 2, 2023
March 2, 2023
Commercial Advertising Techniques
Super Bowl 2023 produced a good number of strong ads that were well received by consumers and industry experts alike. Consumers are always very interested in the ads produced during this time. Outlandishly obnoxious or deeply touching, Super Bowl advertisements are iconic for not only treating, but pulling in viewership from across the country.
January 20, 2023
January 20, 2023
Franchise Marketing Strategy Ideas to Boost Your Goals in 2023
The franchise and retail industry are in a constant battle to earn more brand recognition and more customers as a result. Trusting a brand can take time but staying on the cutting edge and getting your name in front of potential and current customers is a must.
Though 2022 is coming to a close, it’s never too late to try new marketing ideas and get ahead of the competition. What makes sense to you, or even what you might believe your customers want to see or hear, may not actually be the case. It takes the knowledge and research of skilled marketing professionals, particularly in the franchise space, who bring new ideas and tactics while understanding the goals for your business.
December 13, 2022
December 13, 2022
How to Get the Most Out of Your Franchise Marketing
If you’re in the franchise industry, you know how important it is for your messaging to be in line with your targeted audience. Understanding when, where, and how your consumers and potential customers intake media is a talent in and of itself, but learning their habits and interests is truly a work of art.
October 31, 2022
October 31, 2022
What is Digital PR and Why Do You Need It?
The realm of public relations has certainly evolved over the years. While the main goal of public relations has always been to establish and manage a brand’s relationship with its audience, the digital sphere has given us boundless opportunities to improve brand image, establish trust and credibility, and reach larger audiences.
September 19, 2022
September 19, 2022
Working With State Press Associations Can Enhance Your Communications
In August I attended the West Virginia Press Association (WVPA) annual conference in Charleston, W.Va., and I can attest local newspapers of all sizes and circulations are seeking ways to remain relevant and leverage their assets to keep the news machine running. Each state has a press or media association, and I would highly recommend that you explore ways to work with the ones in your geography or in states where you are trying to pitch earned media content.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.