July 8, 2022

The State of Traditional Media: Traditional Media and Governmental Rules

How much time have you spent scrolling today? While millions of us spend countless hours engaging with our phones, it’s easy to think digital is the only advertising that matters. However, traditional media – any form of mass media that was available before the advent of the Internet – continues to play a substantial role in marketing today. This is particularly true of certain industries, such as government agencies.

However, working with traditional media isn’t as easy as just buying some air time and calling it a day. It’s much more complicated than that, especially when it comes to government advertising, which comes with particular rules, regulations and recommendations that call for experienced media pros.

Read More

May 5, 2022

What Education Brands Should Know About Social Media in 2022

Reaching people online is a must in today’s world, especially in the education industry. Social media is one means to that end, whether you’re a higher educational institution, tutoring business, or another type of education-focused business.

Read More

April 29, 2022

Where Web Portals and Franchise Marketing Meet

There are thousands of marketing agencies across the country that specialize in marketing for clients. There are far fewer that specialize in marketing for clients with franchises across the country. Franchise marketing is a specialty at Asher, one we’re especially familiar with and experienced at doing.

Over the years, we’ve found that working with franchise operations is both rewarding and challenging. On the plus side, we get to work with and form relationships with dozens of independent franchisees who need our help. On the more challenging side, the scale of the work required is often much larger due to the large number of franchisees. This was especially apparent when it came to a web portal project.

We are sharing this case study to shed light on not only what we do, but to also illustrate how working with franchises is unique.

Read More

March 31, 2022

Better Bank Branding: The importance of knowing your audience

The pandemic has touched almost every aspect of our lives, causing ripple effects across several industries. This includes banking. Americans have changed how they bank since the pandemic, relying more heavily on mobile and online banking. While this trend makes sense, it does mean banks and credit unions need to make changes not only to the products and services they offer, but also in how they speak to consumers.

Asher has been working with banks, credit unions and other financial institutions for decades. While the pandemic certainly was a unique situation, it does not change the fundamentals of marketing and communications. One of the most important aspects of consumer communications is understanding your target audience. To truly be effective, you cannot assume anything or make blanket strategies for all audience segments. To successfully communicate with consumers today, you must go deeper.

Read More

February 16, 2022

Jill Brown, 30th Anniversary

And just like that…it’s been 30 years.

Jill Brown started at Asher Agency February 18, 1992. We’re sure that when she walked in that day, she didn’t imagine that she would spend the next 30 years here. But honestly, we can’t imagine Asher without her.

Officially, Jill is the agency’s Senior Vice President and Media Director. In that capacity, she serves our clients in essential ways, leading the media team in the development of disruptive, multi-tiered and ridiculously thorough media plans that zero in on markets like a Hoosier on fried cheese curds. She’s a master negotiator and savvy strategist. She works her magic to place local, regional, national and international media. And when we say media, we mean anything and everything – television, radio, print, outdoor, environmental, and all types of digital. Forget Howard Stern, Jill is the true Queen of all Media.

Read More