December 10, 2020
December 10, 2020
Digital Tactics for Banks and Credit Unions
As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.
November 16, 2020
November 16, 2020
Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar
With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
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October 12, 2020
October 12, 2020
Own your neighborhood: Local marketing strategies to stay top-of-mind
The pandemic has fundamentally shifted how consumers live, work, and shop. In the wake of massive small business closures, people have invested more in their communities, driven by a desire to keep local treasures alive.
August 27, 2020
August 27, 2020
Healthcare marketing tactics for integrated care services
Along with many industries, the healthcare system has been pressured to evolve as quickly as possible in the wake of COVID-19. The strain that the crisis has put on the healthcare delivery system has brought the intersections of well-being (physical, mental, and emotional) to light. What’s the solution to a stressed healthcare system? Integrated care.
August 6, 2020
August 6, 2020
Following the Money at the Federal Level
The federal government budget encompasses more than four trillion dollars every year, and every organization should have a strategy in place to identify, pursue and win federal grants, loans and contracts to help support and expand its mission and goals.