‘Think globally, act locally’ is Asher strategy for client’s battery challenge

‘Think globally, act locally’ is Asher strategy for client’s battery challenge

In communications campaigns, it is always beneficial to “think globally and act locally.”

Such is the case with Asher’s efforts to amplify the Responsible Battery Coalition’s (RBC) 2 Million Battery Challenge, now in its eighth month. This integrated marketing campaign has reached millions of North Americans, who are being encouraged to responsibly recycle used vehicle batteries at select automotive retailers – AutoZone, Advance Auto, O’Reilly and Walmart. Read More

IRCE takeaways: Personalized messaging, AI, user-generated video

IRCE takeaways: Personalized messaging, AI, user-generated video

Digital Strategist Brett Gauger and I recently attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, where we learned the latest in marketing strategy, Artificial Intelligence (AI), brand personalization, brand loyalty, digital video, social media and user-generated content. The exhibition floor featured vendors from IBM, Magento, eBay, Amazon, Shopify and many more. Their services included emailing technology, web service and design, content strategy, application development, SEO, SEM, PPC, brand packaging and logistics.

Read More

Asher Teams with American College of Sports Medicine In Announcing 100 Most Fit Cities

Asher Teams with American College of Sports Medicine In Announcing 100 Most Fit Cities

Asher Agency is a leader in communicating cutting-edge healthcare and fitness news, and each May we are honored to work with the American Fitness Index team at the American College of Sports Medicine (ACSM) to release the nation’s most fit cities.

Released May 15 this year, ACSM and its partner — the Anthem Foundation — opted to rank the 100 top cities based on 33 evidence-based indicators. In the initial decade of the American Fitness Index, only the top 50 Metropolitan Statistical areas (MSAs) were ranked.

Read More