Better Bank Branding: The importance of knowing your audience

Better Bank Branding: The importance of knowing your audience

The pandemic has touched almost every aspect of our lives, causing ripple effects across several industries. This includes banking. Americans have changed how they bank since the pandemic, relying more heavily on mobile and online banking. While this trend makes sense, it does mean banks and credit unions need to make changes not only to the products and services they offer, but also in how they speak to consumers.

Asher has been working with banks, credit unions and other financial institutions for decades. While the pandemic certainly was a unique situation, it does not change the fundamentals of marketing and communications. One of the most important aspects of consumer communications is understanding your target audience. To truly be effective, you cannot assume anything or make blanket strategies for all audience segments. To successfully communicate with consumers today, you must go deeper.

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Jill Brown, 30th Anniversary

Jill Brown, 30th Anniversary

And just like that…it’s been 30 years.

Jill Brown started at Asher Agency February 18, 1992. We’re sure that when she walked in that day, she didn’t imagine that she would spend the next 30 years here. But honestly, we can’t imagine Asher without her.

Officially, Jill is the agency’s Senior Vice President and Media Director. In that capacity, she serves our clients in essential ways, leading the media team in the development of disruptive, multi-tiered and ridiculously thorough media plans that zero in on markets like a Hoosier on fried cheese curds. She’s a master negotiator and savvy strategist. She works her magic to place local, regional, national and international media. And when we say media, we mean anything and everything – television, radio, print, outdoor, environmental, and all types of digital. Forget Howard Stern, Jill is the true Queen of all Media.

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Top 4 Digital Marketing Tips for Political Campaigns

Top 4 Digital Marketing Tips for Political Campaigns

While it may seem like we just got out of one election cycle, the next one is already ramping up. One of the first places you may notice this is on social media. While you might think of political advertising only as television and radio ads, social media is also filled with political ads. And, it’s not only national or state-wide campaigns on social media. Local candidates running for mayor, city council, prosecutor, school boards and other positions also turn to social media to get their campaigns up and running. However, there’s a lot more to digital marketing for political campaigns than just posting a picture with a quote. If a candidate isn’t careful, he or she could get shut down entirely for not following the rules.

At Asher, politics is in our DNA. Our founder, Tim Borne, started Asher as a political agency and helped dozens of campaigns. Eventually the focus shifted to advertising and marketing in general, with politics continuing to be a factor. In fact, 30 years later, Asher is still involved with many political campaigns, including individuals running for office at the local and state level, as well as finding support for particular policies or initiatives. Asher also works with several government agencies throughout the U.S. Read More

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

Healthcare marketing has always been in a lane of its own. In fact, up until the 1980s, there was little if no healthcare marketing at all. It was considered unnecessary because most patients didn’t think medical decisions were up to them. That is in sharp contrast to today’s rising consumerism in healthcare, which acknowledges the fact that patients are making healthcare decisions and becoming more involved in their own care and well-being.

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How to Use the Power of Marketing to Recruit Talent in a Post-COVID Market

How to Use the Power of Marketing to Recruit Talent in a Post-COVID Market

Since the pandemic, there have been seismic shifts in the way we live, learn and, especially, work.

The pandemic upended employment as we knew it. Jobs were lost, careers put on hold, new positions created and remote work became the norm. But more than anything else, people changed the way they look at employment and what they really want from a job. Employees are taking a stand for wanting more from their careers.

As a result, employers are struggling to meet hiring needs. As an employer today, you’re no longer competing against other companies in your industry, you’re competing against a new employee mindset.

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