National Seafood Month Promotes Tasty Heart Health Options

National Seafood Month Promotes Tasty Heart Health Options

 

Asher Agency’s third year of promoting seafood nutrition hit new highs for citizen and media interest in this grassroots “heart healthy” campaign.

The September 30 Charleston SeafoodFEST we coordinated at the Capitol Market was a tremendous success, offering seafood cooking demonstrations, tastes of West Virginia-grown salmon, free Omega 3 testing, educational speakers and a variety of family-friendly activities. Our client, Linda Cornish, president of the Seafood Nutrition Partnership, was on hand to offer remarks and greet community members of all ages who participated.

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Getting Charged Up For A New Non-Profit

Getting Charged Up For A New Non-Profit

This summer, Asher was honored to help launch a new nonprofit, the Responsible Battery Coalition. Formed in April 2017, RBC is committed to the responsible management of batteries across their entire lifecycle, from resource extraction to recycling. Included are lead-acid vehicle batteries found in cars and boats, lithium-ion batteries in electronics, as well as new battery technology that hasn’t been imagined yet. Among RBC’s growing list of member companies: Honda, Ford, Walmart, Advance Auto Parts, O’Reilly Auto Parts and founding member Johnson Controls, a global manufacturer of batteries.

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Maximize Your Media Mix

Maximize Your Media Mix

Over the past several years, we’ve seen a sharp shift in how people consume media, with traditional media being eroded by its digital counterpart. “Must-see-TV” mentality is a thing of the past, replaced by on-demand and time-shifted viewing. TV is, indeed, everywhere, anytime. If you miss the Thursday-night lineup on NBC, you can watch it later online or via DVR. We still want to watch our favorite television shows, but now we can watch them on our own schedule.
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Rethinking HTML5: Updates on Digital Predictions for 2017

Rethinking HTML5: Updates on Digital Predictions for 2017

In my hot take from last time, I prophesied that HTML5 use would decline:

“HTML5 animated ads don’t necessarily have a better CTR (click-through rate) than static ones. They also take longer to produce, so their ROI needs to rise accordingly.”

We’ve been watching our HTML5 performance closely, and while the sample size is limited the data is pretty clear. Here are stats from a sample campaign – I won’t name the client, but let’s just say they’re a national QSR brand specializing in sandwich artistry.

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Getting Involved in Government has its Benefits

Getting Involved in Government has its Benefits

We learn from our clients every day, and one higher education leader showed us the benefits of good government relations.

West Virginia Community and Technical College System (WVCTCS) Chancellor Sarah Tucker, Ph.D. testified March 15 before the U.S. Senate Appropriations Subcommittee on Labor-Health and Human Services-Education on Science, Technology, Engineering and Mathematics (STEM) education, and our agency offered support services in all phases of her testimony, communications, and logistics.
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