May 26, 2020
May 26, 2020
Quality Crews at Your Service: How QSRs Can Recruit and Retain Top Talent (Part 2)
Welcome to the second half of our series on employee recruitment and retention! The work has just begun once you’ve fine-tuned your branding and hired the right people. Let’s dig in to more ways to find—and keep—star employees on your crew.
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May 20, 2020
May 20, 2020
Quality crews at your service: How QSRs can recruit and retain top talent (Part 1)
Recruitment and retention issues are about as old as the restaurant itself. When unemployment is low the labor pool contracts, but during an economic downturn it’s still challenging to keep an engaged team operating your restaurant. Since the COVID-19 pandemic forced QSRs to undergo drastic operational changes, recruitment and retention strategies have had to follow suit.
May 12, 2020
May 12, 2020
Adjusting media plans is a way of life for marketing agencies. Besides balancing reach, frequency, and budget constraints, media professionals stay attuned to market conditions as they develop and rationalize their media mix, the collection of advertising mediums for a campaign. Despite the meticulous nature of media plans, some were bound to get swept up by the recessionary waves of COVID-19 crashing against the marketplace.
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May 7, 2020
May 7, 2020
Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare
User experience design (UX), the process of crafting a user’s experience of a product or service, is critical to every industry, but it serves a special place in healthcare. People might be ill or distressed when visiting a provider’s site, which means any hidden or misplaced information could result in a lost prospective patient, and a lost opportunity to demonstrate your expertise and credibility.
April 28, 2020
April 28, 2020
Advertising Trends and Strategies for Brands During and After COVID-19
From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.