October 1, 2019

Public Affairs Tactics Add Value for Multiple Asher Clients

At Asher Agency, we seek to help our clients solve problems, achieve objectives or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act.

Many of our clients enjoy the multiple benefits of working with all levels of government. Our results speak volumes: grants awarded; third-party validation of products, services and programs; successful nominations of federal advisory committee members; earned media placements; social media support; and the receipt of proactive ideas from government officials.
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September 19, 2019

It’s Always Been a Matter of Trust: Customer Loyalty in Retail Banking

Finance is a time-worn practice, but technology has disrupted it like any other industry. As consumer loyalty shifts to the rhythm of the digital banking sea, rigid institutions will get swept up in its wake. Thus, we’ll examine the changing finance industry, with a focus on factors impacting customer loyalty towards digital and traditional banks.

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August 30, 2019

Amplifying Your Cause Branding Efforts Via Social Media

Utilizing social media for cause branding efforts is a great way to show an organization’s community commitment. Sharing your team’s participation and philanthropy will generate goodwill and positively drive your brand’s reputation.
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August 22, 2019

Micro-Influencers: Endorsement in an Era of Distrust Part 1

Are we watching the final days of Rome with celebrity endorsements? While cult of celebrity will likely never fade because of the human tendency to live vicariously through the elite, celebrity allure has lost ground in the digital age. These personalities are being dethroned by new faces in digital advertising: micro-influencers.

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August 7, 2019

Third-Party Delivery: Dining’s Destiny or Boulevard to Bankruptcy?

Chances are that if you haven’t hopped on the third-party delivery services bandwagon, then you’re probably waiting for the smoke to clear from the food service wars. The lawsuit against Grubhub for purportedly charging restaurants for non-order calls is gasoline on the franchise fire.
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