Building Audience Models in Digital Advertising

Building Audience Models in Digital Advertising

As a digital media buyer and planner, you are faced with a new challenge every time you receive a media requisition in your inbox. Twenty-plus years ago, buyers and planners were limited to media mixes that included TV, radio, print, and out-of-home. Along came the internet and with it a whole new approach to advertising. The internet has made it more important than ever to know your audience before you plan a campaign. The slightest bit of information can mean the difference in reaching exactly who you need to… or not.

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Building Your Network Is a Two-Way Street

Building Your Network Is a Two-Way Street

The first month of the New Year is an excellent time to meet new professionals or to reconnect with those individuals we have helped or who have assisted us. During January and February, I will find room in my calendar for at least two dozen meetings over coffee, lunches, or happy hours.

I might be one of the luckiest guys alive or the biggest sucker for meeting new people, hearing their personal and professional stories, and trying to see how I might lend a hand. I have been doing this for decades, and I think it is the “curiosity” of being a former news reporter and Congressional staffer.

These networking/mentoring sessions have made me a smarter, richer person. More times than not, I receive far more than I offer.

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A-Teamers Move Up the Ranks

A-Teamers Move Up the Ranks

Asher recently honored the following employees with promotions:

Reid Trumble was named Associate Creative Director. Trumble joined Asher in 2006, becoming part of the backbone in our creative department and leading many projects over the past decade.

Lisa Starr also began her tenure with Asher in 2006. Starr’s passion and skills in both traditional and digital media have earned her new title of Associate Media Director.

Tiffany Templeton was promoted to Account Supervisor. Templeton joined Asher as an intern in 2011. We kept tabs on her, waiting for the right position to open on our team. When we needed an Account Executive for SUBWAY, we called Tiffany.

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Part Two: Account Executives Make Strange Bedfellows

Part Two: Account Executives Make Strange Bedfellows

Editor’s note: This is the second half of “If you want to be successful in the ad business…”

It happens pretty early in the career of a young creative. Almost from day one.

It doesn’t matter if you’re an art director. A writer. A broadcast producer. Every day at global agency brands in the largest holding companies and at regional boutique shops a common thread that binds us is being woven.

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Asher Adds Three Subway Restaurant Markets

Asher Adds Three Subway Restaurant Markets

Asher Agency recently expanded its SUBWAY® Restaurants portfolio with the addition of three central Pennsylvania markets: Harrisburg, Johnstown-Altoona, and Berks County. This brings the total number of markets Asher serves to 62 and increases the restaurant count to more than 5,700. Asher is the number one SUBWAY® franchise agency in the U.S. based on number of markets served.

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