Data As a Difference-Maker in Higher Education Marketing

Data As a Difference-Maker in Higher Education Marketing

It’s an understatement to say that these are challenging times for American higher education institutions. Overall, enrollment has declined for eight years running−and even darker days are coming. Recent graduates and major media outlets are questioning the value of a college degree. And, perhaps most alarming of all, institutions across the nation are closing their doors at an unprecedented rate.

Read More

Location Data Success: Bridging the Omnichannel Gap

Location Data Success: Bridging the Omnichannel Gap

Who would have ever thought marketers could harness location data to target someone down to a footstep? The idea would have seemed like science fiction back in the 1950s when Nielsen sectioned the United States into a 210-piece DMA jigsaw puzzle. However, it has become second nature in advertising to modify landing pages and creative placements by location to better target our customers.

Read More

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).

Read More

Micro-Influencers: Endorsement in an Era of Distrust Part 2

Micro-Influencers: Endorsement in an Era of Distrust Part 2

Welcome to the second half of our mini-series on micro-influencers! As mentioned last time, since the public’s hunger for authenticity won’t lessen any time soon, micro-influencers are viable marketing resources for campaigns and businesses of any size. With the floodgates open, let’s consider the following factors in achieving the best ROI from a micro-influencer partnership.
Read More