July 18, 2023

Asher Agency and ACSM Continue Successful 9-Year Collaboration with Release of Fitness Index

The world’s largest sports medicine and exercise science organization – the American College of Sports Medicine (ACSM) – released on July 18, 2023, the 16^th annual American Fitness Index. Supported by Elevance Health Foundation, the Fitness Index ranks the 100 fittest cities and offers data for city leaders to make potentially life-changing decisions in policy, systems and environmental-change strategies that drive fitness and health improvements for the people they serve.

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July 14, 2023

“Twitter-killer” or passing phase? An overview of Threads

While Elon Musk was preparing to challenge Mark Zuckerberg to a cage fight, the Meta CEO was creating something that may prove to be a knockout punch to Twitter.

Threads, the so-called “Twitter-killer,” launched earlier this month, quickly became the fastest app to one million users, and then became the fastest to 100 million. And while its future may be uncertain, Threads is definitely worth some attention in the near term. Here’s an overview of the platform, why it has had such a meteoric rise, what might be on the horizon, and how brands should respond.

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June 26, 2023

AI: Is it the end for marketers, or just the beginning?

If you’ve been following the news about Chat GPT and other AI platforms, you’ve likely heard dire predictions. “AI will be the end of us all!” “The robots are taking over!” “AI will make creative work obsolete!” At Asher, we certainly have some concerns about how these technologies will affect our industry and society as a whole, but we’ve also discussed some of the potential upsides. Here’s a recap of the conversations we’ve had to bring clarity to the hype.

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June 1, 2023

Asher Agency Wins the Greater Fort Wayne 2023 Small Business of the Year Award

Asher Agency is the recipient of the Greater Fort Wayne 2023 Small Business of the Year Award. The award honors a small business’s success and the contributions they have made to Allen County’s economic growth.

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May 30, 2023

A Balanced Approach Brings Innovative Solution

Even if you haven’t needed medical care lately, you most likely know that we are in the midst of a nationwide nursing shortage. Hospitals, physician offices and other healthcare facilities are struggling to find and maintain nursing staff – something that isn’t expected to change anytime soon. In fact, the shortage is likely to grow. According to the Indiana Hospital Association, the state will need approximately 5,000 additional nurses by 2031 just to keep up with growing demand.

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