Asher to share expertise at national tobacco control conference

Asher to share expertise at national tobacco control conference

 

Asher is proud to be one of the nation’s most experienced public health communications firms. As such, our Charlestown, W.Va., office is honored to be chosen from a competitive field to participate in the National Conference on Tobacco or Health. The conference, known as “the premier gathering of the U.S. tobacco control movement,” will be held March 22-24 in Austin, Texas. It brings together 2,000 public health professionals to learn about best practices and policies to reduce tobacco use, the leading preventable cause of disease and death in the United States.
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Asher Collects 27 Awards for Creative Work

Asher Collects 27 Awards for Creative Work

ASHER COLLECTS 27 AWARDS FOR CREATIVE WORK –

22 IN FORT WAYNE, 5 IN CHARLESTON

 

FORT WAYNE, IND. – Asher Agency has received a total of 27 awards for its creative work. The Fort Wayne office received eight Gold and 14 Silver Awards at the annual Advertising Honors recognition ceremony held Feb. 25, 2017, and sponsored by the Fort Wayne chapter of the Advertising Federation of America.

 

“The fact that Asher won Gold in a variety of categories is a true testament to the diverse capabilities of our agency,” said Co-Creative Director Dan Schroeter. “And it really highlights our ability to creatively meet the needs of our clients’ ‘Common Problems’ — no matter what they are — with a variety of ‘Uncommon Solutions.’”

 

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Setting Your Brand Apart: Four Steps to Content Marketing Success

Setting Your Brand Apart: Four Steps to Content Marketing Success

When I started my career, brands primarily told their stories via mass media channels: running ads on TV, pitching stories to print outlets, and putting up billboards. While these tactics are very much still part of the marketing mix, significant shifts during the past decade have presented new opportunities and challenges. In short, due to the rise of peer-to-peer sharing and the fragmentation of the consumer audience, brands now have the potential to become media channels of their own—or become irrelevant if they remain inert. The most successful brands are responding to this new reality by developing robust content marketing strategies—the means by which they harness and tell their best stories in a way that’s aligned with overarching strategic goals.
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