October 31, 2022
October 31, 2022
What is Digital PR and Why Do You Need It?
The realm of public relations has certainly evolved over the years. While the main goal of public relations has always been to establish and manage a brand’s relationship with its audience, the digital sphere has given us boundless opportunities to improve brand image, establish trust and credibility, and reach larger audiences.
September 19, 2022
September 19, 2022
Working With State Press Associations Can Enhance Your Communications
In August I attended the West Virginia Press Association (WVPA) annual conference in Charleston, W.Va., and I can attest local newspapers of all sizes and circulations are seeking ways to remain relevant and leverage their assets to keep the news machine running. Each state has a press or media association, and I would highly recommend that you explore ways to work with the ones in your geography or in states where you are trying to pitch earned media content.
August 31, 2022
August 31, 2022
Discovering Yourself: The Branding Journey
Branding is the process of giving a meaning to a specific organization, company, product or service by creating and shaping a brand in consumers’ minds. However, the tricky part of branding is that it isn’t just what a company says its branding is – branding is what consumers think and feel it is. That’s why it’s not as simple as saying, “We’re great!”
Strong brands are not only immediately identifiable by consumers, but also bring up particular feelings for consumers. They also often outperform competitors and provide more opportunities for their employees.
At Asher, our job is to become an extension of our clients to fully learn all they have to offer in order to help them with branding so they can achieve their strategic, financial and growth goals.
To accomplish this, we have developed a specialized branding process to help clients craft their brand story.
July 20, 2022
July 20, 2022
A New Day for Asher: New changes lay groundwork for continued success.
As Asher approaches its 50th year in business, something that is a real achievement in the fast-changing world of marketing, there is big news to share.
Asher is under new ownership as a woman-owned, completely local and independently operated business.
July 12, 2022
July 12, 2022
Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index
The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.
The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.