Using Instagram Story Highlights for a Business

Using Instagram Story Highlights for a Business

Instagram’s Story Highlights feature is a great way to put your new product at the forefront of your social media presence.  Say you want to promote your cutting-edge product on social media and also direct users to check out the archived Stories behind the product’s creation process and full application. Using Instagram Stories Highlights, you can dedicate a single Highlight to the product and feature it on your Instagram channel. You can touch on the product’s special features and options and talk about exclusive offers. This enables you to show off the product by using a sales approach in introducing it to the user.
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‘Think globally, act locally’ is Asher strategy for client’s battery challenge

‘Think globally, act locally’ is Asher strategy for client’s battery challenge

In communications campaigns, it is always beneficial to “think globally and act locally.”

Such is the case with Asher’s efforts to amplify the Responsible Battery Coalition’s (RBC) 2 Million Battery Challenge, now in its eighth month. This integrated marketing campaign has reached millions of North Americans, who are being encouraged to responsibly recycle used vehicle batteries at select automotive retailers – AutoZone, Advance Auto, O’Reilly and Walmart. Read More

IRCE takeaways: Personalized messaging, AI, user-generated video

IRCE takeaways: Personalized messaging, AI, user-generated video

Digital Strategist Brett Gauger and I recently attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, where we learned the latest in marketing strategy, Artificial Intelligence (AI), brand personalization, brand loyalty, digital video, social media and user-generated content. The exhibition floor featured vendors from IBM, Magento, eBay, Amazon, Shopify and many more. Their services included emailing technology, web service and design, content strategy, application development, SEO, SEM, PPC, brand packaging and logistics.

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