Asher lends strategic thinking to Children’s Medical Nutrition Alliance

Asher lends strategic thinking to Children’s Medical Nutrition Alliance

Asher Agency will partner with Children’s Medical Nutrition Alliance, a national nonprofit organization whose goal is to improve the lives of patients and families dealing with digestive disorders, diseases, and other medical conditions that require medical foods and formulas to survive and thrive.

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Mind the Gap: Adapt Your Marketing Expenditures to Match Changing Consumer Behavior

Mind the Gap: Adapt Your Marketing Expenditures to Match Changing Consumer Behavior

There’s a phrase that aptly describes the disconnect between where today’s consumers spend their time and where marketers spend their money: it’s called the “eyeball-to-spend gap.” And it could mean the difference between effectively and efficiently reaching your audience with ad dollars or wasting those dollars on channels that aren’t getting enough eyeballs on them.

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