The Great “Curation” Scam

The Great “Curation” Scam

I hate the word “curation” as it applies to social media. It elevates the act of sharing other people’s content to a level it doesn’t deserve.

To be clear, I do see value in occasionally alerting your connections to content of value, regardless of the origin. Part of the equation of being a thought leader is getting out of the way when someone has said something better than you ever could and promoting ideas beyond the audience the author would be able to reach on his or her own. The key word in that sentence, however, is “part.” It should be a small addition to your social media strategy, not Your Entire Social Media Strategy.
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New Asherites Join SUBWAY and Media Teams

New Asherites Join SUBWAY and Media Teams

Asher is pleased to announce these new staff members:

Natalie Haines joins Asher as a Media Assistant. Natalie is a native of Berne and a graduate of IPFW, where she studied business and marketing. Previously she was a chartist at Clear Channel Outdoor Advertising.

Erin Boedeker joins the agency as an Account Coordinator on the SUBWAY® team. Erin is a graduate of Bishop Dwenger High School and Purdue University, where she majored in public relations and minored in Spanish. Previously she was employed at Purdue’s Recreational Center and on the Purdue Cooperative Council, and was also an intern at Asher.

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The A-Team Adds Six New Hires

The A-Team Adds Six New Hires

Asher is pleased to announce recently hired staff members:

Turner Watson is a copywriter in Asher’s creative department. He is a native of Mount Vernon, Ind., and a graduate of the University of Southern Indiana, where he majored in communication. Previously he was a radio music and program director.

Melanie George, a graduate of Coastal Carolina University, is an account executive. Previously she was an events manager at Marriott Corp. and in account service for two years at a Myrtle Beach, S.C., public relations and marketing firm.

Marina McQueary is a media planner/buyer. She is a Goshen native and studied art at Indiana University. Marina has worked as media director at MZD in Indianapolis, research director at Comcast Spotlight and account executive at Cumulus Radio.

Latiesha LaRue is a Media Processor. She is a Columbia City native and earned an Associate’s in accounting from Ivy Tech Fort Wayne.

Lauren Foley is a Media Assistant. She is from White House, Tenn., and earned a B.S. in mass communications with a specialization in advertising from Middle Tennessee State University.

Sharon Trew is a Media Planner/Buyer. The Nashville, Tenn., native has a B.S. in communications from Middle Tennessee State University. Previously she worked at J&A Integrated Thinking, Buntin Advertising and Standard Advertising.

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Asher Partners with Education Alliance

Asher Partners with Education Alliance

Asher will partner with The Education Alliance, a Charleston, W.Va., nonprofit organization whose goal is to promote a greater public understanding of and support for a strong West Virginia public education system.

The Asher team will lead a statewide public engagement initiative developing key messages at state and local levels through a variety of traditional and social media.

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Massage Envy Spa Selects Asher Agency as Marketing Partner

Massage Envy Spa Selects Asher Agency as Marketing Partner

Massage Envy Spa, the fastest-growing franchise offering professional massage, facial treatments and improved wellness, has selected Asher to handle its traditional, digital and social media marketing for its Indiana clinics.

Massage Envy Spa, ranked as 2014’s #1 franchise by Forbes Magazine, offers skin care and massage therapy to offset conditions brought on by lifestyle stress, sports related strains and to ease the discomfort of certain medical conditions. There are more than 1000 Massage Envy locations in 49 states.

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