The Medium and the Message Are Connected

The Medium and the Message Are Connected

Buying media is not quantum physics. You have your message, your demographic, and your medium. As long as you can match them up efficiently, voila, your message is heard and your work is done.

Hypothetical example: your furniture client is having a huge two-day sale on futons. The target audience is women 25 to 54. We know they are most likely listening to WMEE-FM and WQHK-FM and watching the six p.m. local news and Wheel of Fortune. That’s what our trusted sources at Arbitron and Nielsen tell us. They’re driving by the same billboard every day on their commute into work. They’re checking Facebook throughout the day. If we’re lucky, they’re googling “futon sales” to find the best deal in town. In a perfect world with unlimited budgets, we can buy all media that this demo consumes and achieve a reach of 100% with a frequency that is sure to bring them into your client’s store. But it’s not a perfect world. With a limited budget, our job becomes more complex. Not as complex as quantum physics, more like rocket science.
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Asher Welcomes New Media Coordinator

Asher Welcomes New Media Coordinator

Asher is pleased to announce that Yvonne Sly has joined the agency as a Media Coordinator.

The Fort Wayne native graduated from North Side High School and earned a bachelor’s degree in general studies from IPFW. She previously was employed at Ivy Tech Community College and Indiana Tech as Student Life Secretary.

In her free time, Yvonne enjoys reading science fiction and cheering the Komets hockey team.

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Asher partners with global payment solution provider OpenEdge

Asher partners with global payment solution provider OpenEdge

Asher is proud to announce it is partnering with OpenEdge, the integrated technologies division of Global Payments Inc., which is one of the largest worldwide providers of payment solutions.

The Asher team has developed a comprehensive digital media plan to not only introduce the recently rebranded division through general awareness advertising, but also to highlight its fraud-reduction technology for new EMV chip technology.

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The Great “Curation” Scam

The Great “Curation” Scam

I hate the word “curation” as it applies to social media. It elevates the act of sharing other people’s content to a level it doesn’t deserve.

To be clear, I do see value in occasionally alerting your connections to content of value, regardless of the origin. Part of the equation of being a thought leader is getting out of the way when someone has said something better than you ever could and promoting ideas beyond the audience the author would be able to reach on his or her own. The key word in that sentence, however, is “part.” It should be a small addition to your social media strategy, not Your Entire Social Media Strategy.
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New Asherites Join SUBWAY and Media Teams

New Asherites Join SUBWAY and Media Teams

Asher is pleased to announce these new staff members:

Natalie Haines joins Asher as a Media Assistant. Natalie is a native of Berne and a graduate of IPFW, where she studied business and marketing. Previously she was a chartist at Clear Channel Outdoor Advertising.

Erin Boedeker joins the agency as an Account Coordinator on the SUBWAY® team. Erin is a graduate of Bishop Dwenger High School and Purdue University, where she majored in public relations and minored in Spanish. Previously she was employed at Purdue’s Recreational Center and on the Purdue Cooperative Council, and was also an intern at Asher.

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