Posts by Turner Watson

Copywriter

Rock radio DJ for over twenty years, now award-winning copywriter and creative concepting guy for Asher. Never shuts up. Ever.

Use Twitter to Tighten Up Your Writing

Use Twitter to Tighten Up Your Writing

A consultant once told me that “tighter is righter.” A handful of well-chosen words provides so much more power than paragraphs that endlessly spool on and on and dilute themselves.

As a guy who writes advertising slogans and headlines, I’ll tell you right away that a powerful one-line headline trumps anything I can do in the descriptive copy to follow. If I can’t punch through the clutter and noise and commandeer your attention with a three-word statement, then whatever wonderful language I employ in describing the product is moot, because you’ve already moved on. Luckily for me (and the many others who make a living by churning out words) modern social media is a perfect whetstone to sharpen our verbal tools.

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