Posts by Lee Kelso

Senior Account Supervisor

Adventurer. Pilot. Sailor. Mechanic. Writer. Strategist. Implementer of interactive campaigns and early-embracer of emerging technology. Closet ‘Starship Troopers’ fan.

The #1 YouTube Mistake Advertisers Make

The #1 YouTube Mistake Advertisers Make

I’m constantly amazed at the number of established brands that treat YouTube as an on-demand form of broadcast television. Spend any time browsing YouTube, and you’ll see their mistake repeatedly.

Your TV ad may be killer: beautifully shot, with witty copy and great music. But on YouTube, that matters only if your first five seconds are effective. Experienced YouTubers know why.

After the first five seconds, the link to “skip” becomes active. More often than not, I, and the majority of YouTubers, do exactly that and never give second thought to the ad we just left behind.

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