Posts by Kara Kelley

Senior VP

Reflection and Gratitude

Reflection and Gratitude

This time of year is always one for reflection. It has been a year of significant changes for Asher, some exciting, others bittersweet. We lost our beloved founder, Tim Borne, after a hard-fought battle with pancreatic cancer. Tom Borne stepped into the role of CEO and I stepped into the role of President. While Tom has no immediate plans of retirement, life is short and there are many tropical islands to explore. Along with the support of an incredibly experienced Management Team, he has been grooming me to take over the day-to-day operations of managing the agency.

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Asher Helps SUBWAY® Celebrate “Life’s Important Days”

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

The Quick Service Restaurant (QSR) category–especially legacy brands–had been experiencing soft sales for several years. Asher client SUBWAY® restaurants, for example, had suffered from four years of declining sales and traffic. Competitors were luring away customers and stealing market share. They were encroaching from every angle, including convenience stores and grocery stores. SUBWAY® was at a critical juncture.

The executive team at SUBWAY® identified a plan to launch an Every Day Value platform to lure back lapsed customers and increase frequency of existing customers. It was a $3.50 Sub of the Day (SOTD).
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