Posts by Heather Peaytt

Account Executive

Formulates winning plans for clients while enjoying the fluid nature of advertising. Her greatest achievement is yet to come, but probably includes the Pittsburgh Pirates.

A Logo is Worth a Thousand Words

A Logo is Worth a Thousand Words

When a business wants to refresh or a company is just establishing, one thing is critical to consider: the logo. A logo is one of the most important assets any business has. It’s literally the mark of a business, the identity, the stamp you put on everything. It should be identifiable as a small imprint on a signatory line or as large as a roadway sign. It should be recognizable at a glance and should be easily recalled when consumers are asked about it. Apple, Nike, Target, Facebook… just by mentioning their name you probably know what their logo looks like, right? That’s what you’re going for.
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Snuffing Out Tobacco Use, One Ad at a Time

Snuffing Out Tobacco Use, One Ad at a Time

If you’re like many people, you’ve been exposed to multiple anti-tobacco advertising campaigns over the years. One that may come to mind is the Center for Disease Control and Prevention (CDC) “Tips from Former Smokers” campaign which features real-life individuals who were former smokers that now live with the diseases and disabilities from it. You’ve probably also seen gruesome, graphic approaches to try to persuade someone to quit like a smokers lungs trying to breathe or a heart struggling to beat. These ads are memorable because of their provocative content and they way they command attention.

Asher works with several health and wellness-related organizations around the country (see our work here), so while we enjoy dissecting why a particular advertisement works, it’s also part of the job. Some elements we consider when looking at anti-tobacco campaigns include the visual aesthetics, personal hook and relevance, conveying facts in a meaningful way, and memorableness.

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The Future of Innovation is Customer Co-Creation

The Future of Innovation is Customer Co-Creation

I’ve always believed in the idiom “two heads are better than one,” but what happens when a company adopts that mantra and expands on it? What happens when a company involves not only two people, not only their entire company, but outside consumers in their decision-making? If done right, it can transform your business into an efficient, innovative, and profitable machine.

This process in which companies involve consumers in the design and development of their business’s offerings is called customer co-creation. Customer co-creation focuses on understanding and meeting consumers’ needs and if a business is willing to listen, there are many benefits to this tactic.

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