Posts by Brett Gauger

Digital Strategist

Using Instagram Story Highlights for a Business

Using Instagram Story Highlights for a Business

Instagram’s Story Highlights feature is a great way to put your new product at the forefront of your social media presence.  Say you want to promote your cutting-edge product on social media and also direct users to check out the archived Stories behind the product’s creation process and full application. Using Instagram Stories Highlights, you can dedicate a single Highlight to the product and feature it on your Instagram channel. You can touch on the product’s special features and options and talk about exclusive offers. This enables you to show off the product by using a sales approach in introducing it to the user.
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Making the List: Online Location Listings Management

Making the List: Online Location Listings Management

You’re visiting a town for the first time and you’re in the mood to try something new for dinner. As you’re looking for a delicious place to indulge in nearby, where might you go first? Google? Facebook? Yelp? It’s been found that in 2017, 97% of consumers read reviews for local businesses. As the consumers turn more to the validation of online reviews, this develops a key finding. People are seeking online location listings to serve as their directory.
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Smart(er) Cookies.

Smart(er) Cookies.

When a local Girl Scout council asks you to help sell a million boxes of Girl Scout cookies, you say yes. The Girl Scouts of Northern Indiana-Michiana set this goal every cookie season, and this year they surpassed it by 200,000 boxes. Asher enjoyed creating and executing a social media strategy just as much as eating the “samples” of the new S’mores cookie. We helped GSNI-M reach over 338,000 potential customers on Facebook, an increase in audience reach of 306% over last year. Through backend analytics we gained insight into what type of user engages with GSNI-M and what type of content triggers engagement. The campaign’s success translated into more cookies sold and a few lessons learned.

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