Posts by Brett Gauger

Digital Strategist

Season’s Greetings: Keeping Your Online Listings Up-to-Date

Season’s Greetings: Keeping Your Online Listings Up-to-Date

If you’re a business owner, you’re probably already aware that your online listings can greatly impact your customer foot traffic. Maintaining accurate online location listings through Google, Apple Maps, Facebook, Yelp or other directories is an essential task yet one that many businesses overlook. Another crucial piece of information is your hours of operation, and its accuracy can make or break your customer retention.
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Using Instagram Story Highlights for a Business

Using Instagram Story Highlights for a Business

Instagram’s Story Highlights feature is a great way to put your new product at the forefront of your social media presence.  Say you want to promote your cutting-edge product on social media and also direct users to check out the archived Stories behind the product’s creation process and full application. Using Instagram Stories Highlights, you can dedicate a single Highlight to the product and feature it on your Instagram channel. You can touch on the product’s special features and options and talk about exclusive offers. This enables you to show off the product by using a sales approach in introducing it to the user.
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Making the List: Online Location Listings Management

Making the List: Online Location Listings Management

You’re visiting a town for the first time and you’re in the mood to try something new for dinner. As you’re looking for a delicious place to indulge in nearby, where might you go first? Google? Facebook? Yelp? It’s been found that in 2017, 97% of consumers read reviews for local businesses. As the consumers turn more to the validation of online reviews, this develops a key finding. People are seeking online location listings to serve as their directory.
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