Posts by Brandon Wolf

Director of Digital

Joined our team as a Digital Strategist, creating winning digital advertising campaigns for our clients. Skillfully navigating the electronic landscape is a cinch for a guy who once sailed an actual tall-masted ship across the Great Lakes.

Asher Collects 27 Awards for Creative Work

Asher Collects 27 Awards for Creative Work

ASHER COLLECTS 27 AWARDS FOR CREATIVE WORK –

22 IN FORT WAYNE, 5 IN CHARLESTON

 

FORT WAYNE, IND. – Asher Agency has received a total of 27 awards for its creative work. The Fort Wayne office received eight Gold and 14 Silver Awards at the annual Advertising Honors recognition ceremony held Feb. 25, 2017, and sponsored by the Fort Wayne chapter of the Advertising Federation of America.

 

“The fact that Asher won Gold in a variety of categories is a true testament to the diverse capabilities of our agency,” said Co-Creative Director Dan Schroeter. “And it really highlights our ability to creatively meet the needs of our clients’ ‘Common Problems’ — no matter what they are — with a variety of ‘Uncommon Solutions.’”

 

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Worth a Thousand Words: The Rise of the Visual Internet

Worth a Thousand Words: The Rise of the Visual Internet

For four years, I worked for the nation’s second largest hardware store co-op, with 3,600 stores around the world. As e-commerce manager, it was my job to build and maintain each store’s online identity and work with owners and managers to tell their stories online. When I would ask them to share what made them different, I usually heard long, detailed accounts of their history—how, for example, their father’s father started a business that survived for 30, 40, or 50 years. While all these stories were great, they did little to nothing to increase sales or bring people into the store.

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What Does Mobile Friendly Mean?

What Does Mobile Friendly Mean?

Last year something happened that many had been predicting for years; mobile searches grew to over 50% of all searches made on Google. What does this mean for companies looking to be found on the web in 2016? Quite a lot indeed. It means that they need to be concerned in the event their website is not mobile friendly, as Google and other search engines now rank non-mobile friendly sites lower within their search results.

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