Posts by Asher Agency

Advertising Trends and Strategies for Brands During and After COVID-19

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

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How COVID-19 Is Affecting Media Consumption

How COVID-19 Is Affecting Media Consumption

I’m working from home. In the background I’m listening to the 4th Disney+ streaming session of Frozen 2 of the day. Media consumption has changed in my house in the last few weeks.  We’re streaming all day long–Disney+, YouTube, Netflix, Amazon Music, and Pandora.  As people are hunkered down in their homes working remotely, caring for children, or suddenly unemployed, the way they are consuming media and the amount of media they’re consuming is changing.
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What marketers need to know now

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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Roofs, Runners and a Wristwatch – 3 Advertising Success Stories

Roofs, Runners and a Wristwatch – 3 Advertising Success Stories

I often claim I am immune to consumer advertising. My husband and I do not own a TV, and I rarely listen to commercial radio. Although I realize I’m being targeted with messages 24/7, I believe I can tune them out when they’re not relevant. Imagine my surprise, then, when I realized that in the past year I did make several purchases—one large and two modest—that were completely ad-driven.
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2020 Marketing Trends: Asher Team Predictions

2020 Marketing Trends: Asher Team Predictions

Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. Armed with decades of agency experience, the Asher team weighs in on marketing trends for 2020.

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