May 7, 2020

Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

User experience design (UX), the process of crafting a user’s experience of a product or service, is critical to every industry, but it serves a special place in healthcare. People might be ill or distressed when visiting a provider’s site, which means any hidden or misplaced information could result in a lost prospective patient, and a lost opportunity to demonstrate your expertise and credibility.

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April 28, 2020

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

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March 26, 2020

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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December 26, 2019

2020 Marketing Trends: Asher Team Predictions

Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. Armed with decades of agency experience, the Asher team weighs in on marketing trends for 2020.

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August 30, 2019

Amplifying Your Cause Branding Efforts Via Social Media

Utilizing social media for cause branding efforts is a great way to show an organization’s community commitment. Sharing your team’s participation and philanthropy will generate goodwill and positively drive your brand’s reputation.
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