March 10, 2021
March 10, 2021
Social Media in Higher Ed: 9 Colleges at Head of the Class
Managing social media on behalf of a college or university can be a complex, daunting task. Each facet of the institution, from to academics to athletics, demands time and attention. And during the past year, the challenge became infinitely greater as schools sought to keep students and their families informed amid COVID-19.
December 21, 2020
December 21, 2020
From Off-Premise to AI: 2021 Predictions for Quick-Service Franchises
Along with many other industries, the pandemic has accelerated trends that had been gaining ground in the quick-service world, a few of which being a shrinking dine-in footprint, fully digital payment options, and hybrid restaurants with dedicated pickup areas.
December 10, 2020
December 10, 2020
Digital Tactics for Banks and Credit Unions
As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.
November 16, 2020
November 16, 2020
Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar
With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
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October 12, 2020
October 12, 2020
Own your neighborhood: Local marketing strategies to stay top-of-mind
The pandemic has fundamentally shifted how consumers live, work, and shop. In the wake of massive small business closures, people have invested more in their communities, driven by a desire to keep local treasures alive.