January 2, 2019

Life Lessons from the Tennis Court

In my office, there is a Leroy Neiman print of a doubles tennis match.  The scene shows doubles teams squaring off cross the net as one steps forward to take a shot.  The colors are bright and energetic and it serves as a reminder to me of a few key life lessons:
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December 26, 2018

Predictions for 2019 in Ad tech

Now that the back-to-the-future shoes are a reality, we predict these trends will impact the ad world:

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December 6, 2018

Season’s Greetings: Keeping Your Online Listings Up-to-Date

If you’re a business owner, you’re probably already aware that your online listings can greatly impact your customer foot traffic. Maintaining accurate online location listings through Google, Apple Maps, Facebook, Yelp or other directories is an essential task yet one that many businesses overlook. Another crucial piece of information is your hours of operation, and its accuracy can make or break your customer retention.
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October 12, 2018

Using Instagram Story Highlights for a Business

Instagram’s Story Highlights feature is a great way to put your new product at the forefront of your social media presence.  Say you want to promote your cutting-edge product on social media and also direct users to check out the archived Stories behind the product’s creation process and full application. Using Instagram Stories Highlights, you can dedicate a single Highlight to the product and feature it on your Instagram channel. You can touch on the product’s special features and options and talk about exclusive offers. This enables you to show off the product by using a sales approach in introducing it to the user.
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July 30, 2018

#AgencyLife: Best Practices for Thriving at an Ad Agency

Working at an advertising agency can be a lot of fun if you know how to tackle the challenges and celebrate the rewards. Here is a list of tips on how to survive and thrive while working for an agency.

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