October 12, 2020
October 12, 2020
Own your neighborhood: Local marketing strategies to stay top-of-mind
The pandemic has fundamentally shifted how consumers live, work, and shop. In the wake of massive small business closures, people have invested more in their communities, driven by a desire to keep local treasures alive.
August 27, 2020
August 27, 2020
Healthcare marketing tactics for integrated care services
Along with many industries, the healthcare system has been pressured to evolve as quickly as possible in the wake of COVID-19. The strain that the crisis has put on the healthcare delivery system has brought the intersections of well-being (physical, mental, and emotional) to light. What’s the solution to a stressed healthcare system? Integrated care.
August 6, 2020
August 6, 2020
Following the Money at the Federal Level
The federal government budget encompasses more than four trillion dollars every year, and every organization should have a strategy in place to identify, pursue and win federal grants, loans and contracts to help support and expand its mission and goals.
July 20, 2020
July 20, 2020
“Courageous” higher ed marketing in a time of crisis
There’s a quote I love from author Sharon E. Rainey—and it’s especially relevant these days.
“Through each crisis in my life,” she writes, “with acceptance and hope, in a single defining moment, I finally gained the courage to do things differently.”
The courage to do things differently. Not the “opportunity.” The “courage.”
As someone who strives to be an optimist, this quote speaks volumes to me about how a crisis can productively push us into unfamiliar territory. When circumstances are right, and if we take a bold approach, great things can happen.
July 13, 2020
July 13, 2020
Asher Agency Humbled to Promote 2020 ACSM/Anthem Fitness Index
The American College of Sports Medicine and Anthem Foundation partner each year to release a comprehensive report and rankings of the most fit cities in America, and once again Asher Agency is humbled to help promote these definitive, science-based findings.