December 6, 2018

Season’s Greetings: Keeping Your Online Listings Up-to-Date

If you’re a business owner, you’re probably already aware that your online listings can greatly impact your customer foot traffic. Maintaining accurate online location listings through Google, Apple Maps, Facebook, Yelp or other directories is an essential task yet one that many businesses overlook. Another crucial piece of information is your hours of operation, and its accuracy can make or break your customer retention.
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October 12, 2018

Using Instagram Story Highlights for a Business

Instagram’s Story Highlights feature is a great way to put your new product at the forefront of your social media presence.  Say you want to promote your cutting-edge product on social media and also direct users to check out the archived Stories behind the product’s creation process and full application. Using Instagram Stories Highlights, you can dedicate a single Highlight to the product and feature it on your Instagram channel. You can touch on the product’s special features and options and talk about exclusive offers. This enables you to show off the product by using a sales approach in introducing it to the user.
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July 30, 2018

#AgencyLife: Best Practices for Thriving at an Ad Agency

Working at an advertising agency can be a lot of fun if you know how to tackle the challenges and celebrate the rewards. Here is a list of tips on how to survive and thrive while working for an agency.

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July 13, 2018

You received a negative online review. What should you do?

Online reviews have become an important part of building a brand’s reputation. People looking for products or services typically refer to online reviews to help them decide.

Learn how to make sure your company puts the best foot forward!
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July 3, 2018

IRCE takeaways: Personalized messaging, AI, user-generated video

Digital Strategist Brett Gauger and I recently attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, where we learned the latest in marketing strategy, Artificial Intelligence (AI), brand personalization, brand loyalty, digital video, social media and user-generated content. The exhibition floor featured vendors from IBM, Magento, eBay, Amazon, Shopify and many more. Their services included emailing technology, web service and design, content strategy, application development, SEO, SEM, PPC, brand packaging and logistics.

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