October 29, 2021

How to Use the Power of Marketing to Recruit Talent in a Post-COVID Market

Since the pandemic, there have been seismic shifts in the way we live, learn and, especially, work.

The pandemic upended employment as we knew it. Jobs were lost, careers put on hold, new positions created and remote work became the norm. But more than anything else, people changed the way they look at employment and what they really want from a job. Employees are taking a stand for wanting more from their careers.

As a result, employers are struggling to meet hiring needs. As an employer today, you’re no longer competing against other companies in your industry, you’re competing against a new employee mindset.

Read More

July 13, 2021

Asher Agency Public Health Communications and Advocacy Boosts 2021 ACSM/Anthem Fitness Index

 

Crafting key messages for communications and advocacy, particularly in public health, is a core strength of Asher Agency, and once again we are honored to assist the American College of Sports Medicine (ACSM) and its philanthropic partner, Anthem Foundation as it releases today the 14th consecutive American Fitness Index®

Read More

April 30, 2021

How banks can market digital channels to maximize customer banking

While many of us have come to rely on online banking in the wake of the pandemic, some customers are still reluctant to manage their finances electronically because of skepticism over security, or just not seeing any benefits over visiting a branch. While maintaining the in-branch experience is important for growing your institution’s brand and profits, maximizing the online tools is key due to the long term investment. After all, the convenience that comes with features like automatic account transfer and smartphone deposit are useful for retention, too.

Read More

March 26, 2021

Meet the (Female) A-Team: Asher Celebrates Women’s History Month

In honor of Women’s History Month and International Women’s Day, we want to spotlight and celebrate the strong female leadership that helps steer Asher toward success, both as an employer and agency partner. With only 11% of female creative directors across the industry, we are especially proud to have women at the helm, bucking national trends and working alongside our male colleagues to set an example for other agencies.

Read More

March 10, 2021

Top Franchising Trends in 2021

It’s no secret that the pandemic has taken a toll on franchising, as demonstrated by operators who were applying for PPP loans alongside small business owners at the height of unemployment and government restrictions. However, despite how harrowing the public health crisis has been on industries of every stripe, opportunities abound in franchising. Whether you’re still adjusting to the new landscape or looking to expand your network, these are top trends to keep on your radar.

Read More