April 21, 2023
April 21, 2023
In 2022, Asher returned to its roots as an independent agency, with President and CEO Kara Kelley and CFO Megan Bennett becoming majority owners. And now, for the first time, Asher has earned a certification as an Indiana Women Business Enterprise (WBE).
The road to earning a WBE certification evolved quickly after the ownership change. As Kelley states, it was an exciting designation to pursue.
March 24, 2023
March 24, 2023
Create Marketing Emails that Actually Get Noticed
We all get them, those ubiquitous emails that seem to constantly pop into our inboxes. When we’re the recipients they can seem a bit pesky, but as a marketer they remain a solid way to reach your audience for several reasons. So the question is, how to get people to interact with marketing emails instead of ignoring them or, gasp, deleting them without opening?
March 2, 2023
March 2, 2023
Commercial Advertising Techniques
Super Bowl 2023 produced a good number of strong ads that were well received by consumers and industry experts alike. Consumers are always very interested in the ads produced during this time. Outlandishly obnoxious or deeply touching, Super Bowl advertisements are iconic for not only treating, but pulling in viewership from across the country.
January 20, 2023
January 20, 2023
Franchise Marketing Strategy Ideas to Boost Your Goals in 2023
The franchise and retail industry are in a constant battle to earn more brand recognition and more customers as a result. Trusting a brand can take time but staying on the cutting edge and getting your name in front of potential and current customers is a must.
Though 2022 is coming to a close, it’s never too late to try new marketing ideas and get ahead of the competition. What makes sense to you, or even what you might believe your customers want to see or hear, may not actually be the case. It takes the knowledge and research of skilled marketing professionals, particularly in the franchise space, who bring new ideas and tactics while understanding the goals for your business.
December 13, 2022
December 13, 2022
How to Get the Most Out of Your Franchise Marketing
If you’re in the franchise industry, you know how important it is for your messaging to be in line with your targeted audience. Understanding when, where, and how your consumers and potential customers intake media is a talent in and of itself, but learning their habits and interests is truly a work of art.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.