Posts by Asher Agency

Asher Earns WBE Certification

Asher Earns WBE Certification

In 2022, Asher returned to its roots as an independent agency, with President and CEO Kara Kelley and CFO Megan Bennett becoming majority owners. And now, for the first time, Asher has earned a certification as an Indiana Women Business Enterprise (WBE).

The road to earning a WBE certification evolved quickly after the ownership change. As Kelley states, it was an exciting designation to pursue.

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Create Marketing Emails that Actually Get Noticed

Create Marketing Emails that Actually Get Noticed

We all get them, those ubiquitous emails that seem to constantly pop into our inboxes. When we’re the recipients they can seem a bit pesky, but as a marketer they remain a solid way to reach your audience for several reasons. So the question is, how to get people to interact with marketing emails instead of ignoring them or, gasp, deleting them without opening?

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Franchise Marketing Strategy Ideas to Boost Your Goals in 2023

Franchise Marketing Strategy Ideas to Boost Your Goals in 2023

The franchise and retail industry are in a constant battle to earn more brand recognition and more customers as a result. Trusting a brand can take time but staying on the cutting edge and getting your name in front of potential and current customers is a must.

Though 2022 is coming to a close, it’s never too late to try new marketing ideas and get ahead of the competition. What makes sense to you, or even what you might believe your customers want to see or hear, may not actually be the case. It takes the knowledge and research of skilled marketing professionals, particularly in the franchise space, who bring new ideas and tactics while understanding the goals for your business.

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