Posts by Asher Agency

Menu innovation in an off-premise world: How to bring your next craveable product to market (Part 1)

Menu innovation in an off-premise world: How to bring your next craveable product to market (Part 1)

Finding new ways to tantalize customer taste buds is a hallmark of quick service restaurants (QSRs), and the battle for traffic and market share never ceases. While prosperous times might encourage radical product builds, depressed economic environments instill focus on top-performing SKUs. Rapid changes in consumer behavior, such as delivery models eating away at the dine-in footprint, drives another wave of scrutiny on product performance.
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Quality crews at your service: How QSRs can recruit and retain top talent (Part 1)

Quality crews at your service: How QSRs can recruit and retain top talent (Part 1)

Recruitment and retention issues are about as old as the restaurant itself. When unemployment is low the labor pool contracts, but during an economic downturn it’s still challenging to keep an engaged team operating your restaurant. Since the COVID-19 pandemic forced QSRs to undergo drastic operational changes, recruitment and retention strategies have had to follow suit.

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Clarity amid Chaos: Channel-by-Channel Analysis of COVID-19’s Impact on Advertising Now and in the Future

Clarity amid Chaos: Channel-by-Channel Analysis of COVID-19’s Impact on Advertising Now and in the Future

Adjusting media plans is a way of life for marketing agencies. Besides balancing reach, frequency, and budget constraints, media professionals stay attuned to market conditions as they develop and rationalize their media mix, the collection of advertising mediums for a campaign. Despite the meticulous nature of media plans, some were bound to get swept up by the recessionary waves of COVID-19 crashing against the marketplace.
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Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

User experience design (UX), the process of crafting a user’s experience of a product or service, is critical to every industry, but it serves a special place in healthcare. People might be ill or distressed when visiting a provider’s site, which means any hidden or misplaced information could result in a lost prospective patient, and a lost opportunity to demonstrate your expertise and credibility.

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