Posts by Asher Agency

Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors.

Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors.

The Asher Agency recently won the Best of Show Broadcast award for a television commercial called “Bubble Wrap” that was created for Physician’s Health Plan (PHP). The spot was part of a campaign created for PHP — an Indiana-based health insurance provider — that included another award-winning spot called “I Accept.”

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Asher welcomes Fantastic Sams® to the family.

Asher welcomes Fantastic Sams® to the family.

Asher is proud to announce it has been chosen as the media agency of record for Fantastic Sams®, one of the world’s largest full-service hair care franchises. FS offers clients an affordable salon experience that is accessible to everyone. Fantastic Sams, which began in 1974 as a single salon founded by Sam Ross in Memphis, Tennessee, now has 1,100 locations across North America.

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We Remember Tim

We Remember Tim

Asher’s founder Tim Borne passed away yesterday after a hard-fought battle with cancer. Tim proved all the doctors wrong, beating the odds for months, and spent his final days with his wife Ann and his daughters Kate and Christine. Tim was 71.

This is a sad time for everyone who knew Tim, but we are bolstered by the memory of his inimitable spirit and leadership. There would be no Asher without Tim Borne, of course, but—even more importantly—our lives would not be the same if we hadn’t met him.

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Smart(er) Cookies.

Smart(er) Cookies.

When a local Girl Scout council asks you to help sell a million boxes of Girl Scout cookies, you say yes. The Girl Scouts of Northern Indiana-Michiana set this goal every cookie season, and this year they surpassed it by 200,000 boxes. Asher enjoyed creating and executing a social media strategy just as much as eating the “samples” of the new S’mores cookie. We helped GSNI-M reach over 338,000 potential customers on Facebook, an increase in audience reach of 306% over last year. Through backend analytics we gained insight into what type of user engages with GSNI-M and what type of content triggers engagement. The campaign’s success translated into more cookies sold and a few lessons learned.

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