May 3, 2016

Digitized and Personalized: 4 Big Trends Shaping Marketing Today

The Asher Academy returns on May 17, 2016, at Indiana Tech‘s Talwar Leadership Center (housed in the Academic Center). Our own Brandon Wolf, Ashley Motia, and Brandon Peat will help organizations learn about how today’s changes in hardware technology, web design, and social media are impacting tomorrow’s digital marketing strategies.
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February 17, 2016

Mind the Gap: Adapt Your Marketing Expenditures to Match Changing Consumer Behavior

There’s a phrase that aptly describes the disconnect between where today’s consumers spend their time and where marketers spend their money: it’s called the “eyeball-to-spend gap.” And it could mean the difference between effectively and efficiently reaching your audience with ad dollars or wasting those dollars on channels that aren’t getting enough eyeballs on them.

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February 4, 2016

Building Audience Models in Digital Advertising

As a digital media buyer and planner, you are faced with a new challenge every time you receive a media requisition in your inbox. Twenty-plus years ago, buyers and planners were limited to media mixes that included TV, radio, print, and out-of-home. Along came the internet and with it a whole new approach to advertising. The internet has made it more important than ever to know your audience before you plan a campaign. The slightest bit of information can mean the difference in reaching exactly who you need to… or not.

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July 15, 2015

The Great “Curation” Scam

I hate the word “curation” as it applies to social media. It elevates the act of sharing other people’s content to a level it doesn’t deserve.

To be clear, I do see value in occasionally alerting your connections to content of value, regardless of the origin. Part of the equation of being a thought leader is getting out of the way when someone has said something better than you ever could and promoting ideas beyond the audience the author would be able to reach on his or her own. The key word in that sentence, however, is “part.” It should be a small addition to your social media strategy, not Your Entire Social Media Strategy.
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