Posts by Anthony Juliano

VP, Account Service & Business Development

Our resident marketing and social media strategist, Anthony has a streamlined approach to work: find the right strategy, the right message and the right channel to reach a specific audience. Anthony has completed two master’s degrees. He’s taught college classes. Run five marathons. And he’s just getting started.

Mind the gap: adapt your marketing expenditures to match changing consumer behavior

Mind the gap: adapt your marketing expenditures to match changing consumer behavior

There’s a phrase that aptly describes the disconnect between where today’s consumers spend their time and where marketers spend their money: it’s called the “eyeball-to-spend gap.” And it could mean the difference between effectively and efficiently reaching your audience with ad dollars or wasting those dollars on channels that aren’t getting enough eyeballs on them.

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The Great “Curation” Scam

The Great “Curation” Scam

I hate the word “curation” as it applies to social media. It elevates the act of sharing other people’s content to a level it doesn’t deserve.

To be clear, I do see value in occasionally alerting your connections to content of value, regardless of the origin. Part of the equation of being a thought leader is getting out of the way when someone has said something better than you ever could and promoting ideas beyond the audience the author would be able to reach on his or her own. The key word in that sentence, however, is “part.” It should be a small addition to your social media strategy, not Your Entire Social Media Strategy.
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