February 23, 2017

Setting Your Brand Apart: Four Steps to Content Marketing Success

When I started my career, brands primarily told their stories via mass media channels: running ads on TV, pitching stories to print outlets, and putting up billboards. While these tactics are very much still part of the marketing mix, significant shifts during the past decade have presented new opportunities and challenges. In short, due to the rise of peer-to-peer sharing and the fragmentation of the consumer audience, brands now have the potential to become media channels of their own—or become irrelevant if they remain inert. The most successful brands are responding to this new reality by developing robust content marketing strategies—the means by which they harness and tell their best stories in a way that’s aligned with overarching strategic goals.
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September 12, 2016

Asher helps 3RRC put its best foot forward

Three Rivers Running Company (3RRC) has built a reputation as northeast Indiana’s premier running specialty retailer. As a single-store operation, 3RRC has thrived — despite the presence of a seemingly infinite number of big box and online competitors — by providing an unmatched focus on service.
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September 7, 2016

Asher employees give back to their communities

The old phrase “It’s better to give than receive” appears to apply especially well to volunteering.

A number of studies have shown volunteers enjoy a variety of health, job satisfaction, and professional development benefits. That’s why Asher Agency encourages its staff to support organizations that match their passions and interests. It’s not just good for the organizations we support; it’s good for us, too.

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July 19, 2016

Golden opportunity: Asher helps new restaurant toast a successful launch

When The Golden announced the opening of its new restaurant in downtown Fort Wayne, the buzz was palpable—and with good reason. With a James-Beard-Award-nominated chef and a reputation for unique craft cocktails, the concept was well positioned to be a hit. Still, The Golden had three significant challenges:

• How could they turn buzz into real, sustainable traffic?
• How could they convey their points of difference while their restaurant was under construction?
• How could they do all of this on a start-up budget?

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May 16, 2016

Clef is Changing the Way We Log In

This post was written by Samantha Whiting, digital intern at Asher Agency, with guidance from Ashley Motia.

Passwords can be a pain, but having a robust, difficult one decreases the likelihood of security breaches. How do you manage easy logins with high security? Technology like Clef has the answer.

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