Posts by Anthony Boyer

Digital Buyer

Cunningly plans and buys traditional media and helps headline our Digital Buying when he’s not scoring one-timers on the ice, or hunting and fishing in Canada. Speaks enough German to order a beer in Munich.

Building Audience Models in Digital Advertising

Building Audience Models in Digital Advertising

As a digital media buyer and planner, you are faced with a new challenge every time you receive a media requisition in your inbox. Twenty-plus years ago, buyers and planners were limited to media mixes that included TV, radio, print, and out-of-home. Along came the internet and with it a whole new approach to advertising. The internet has made it more important than ever to know your audience before you plan a campaign. The slightest bit of information can mean the difference in reaching exactly who you need to… or not.

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