July 20, 2022
July 20, 2022
A New Day for Asher: New changes lay groundwork for continued success.
As Asher approaches its 50th year in business, something that is a real achievement in the fast-changing world of marketing, there is big news to share.
Asher is under new ownership as a woman-owned, completely local and independently operated business.
July 12, 2022
July 12, 2022
Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index
The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.
The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.
July 8, 2022
July 8, 2022
The State of Traditional Media: Traditional Media and Governmental Rules
How much time have you spent scrolling today? While millions of us spend countless hours engaging with our phones, it’s easy to think digital is the only advertising that matters. However, traditional media – any form of mass media that was available before the advent of the Internet – continues to play a substantial role in marketing today. This is particularly true of certain industries, such as government agencies.
However, working with traditional media isn’t as easy as just buying some air time and calling it a day. It’s much more complicated than that, especially when it comes to government advertising, which comes with particular rules, regulations and recommendations that call for experienced media pros.