March 31, 2022
Better Bank Branding: The importance of knowing your audience
March 31, 2022
Better Bank Branding: The importance of knowing your audience
The pandemic has touched almost every aspect of our lives, causing ripple effects across several industries. This includes banking. Americans have changed how they bank since the pandemic, relying more heavily on mobile and online banking. While this trend makes sense, it does mean banks and credit unions need to make changes not only to the products and services they offer, but also in how they speak to consumers.
Asher has been working with banks, credit unions and other financial institutions for decades. While the pandemic certainly was a unique situation, it does not change the fundamentals of marketing and communications. One of the most important aspects of consumer communications is understanding your target audience. To truly be effective, you cannot assume anything or make blanket strategies for all audience segments. To successfully communicate with consumers today, you must go deeper.
